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Trade & Shopper Marketing

The dedicated Trade Marketing team supports the market in developing and implementing sales strategies that are fully aligned with the Brand strategy. This includes long term partnership development and the adaptation of category strategies for the management of different product categories to best fit local conditions. If you join our team, you may help develop pricing and promotional strategies, monitor the ROI of promotions and provide insight for the Trade Investment Management and Sales departments. The team is also responsible for sales reporting, analysis and CRM implementation and management, which means you can be a key support for the strategic management of Trade and Shopper Marketing with the aim of maximizing sales and profit by satisfying consumer needs.




People & Jobs


Category Manager

Natalia Rakhleeva - Russia

Responsible for the growth of the confectionary category within Russia.

  • Negotiations
  • Channel strategy
  • Confectionary category growth

Crafted by Natalia

In addition to managing a team of seven employees, Natalia is responsible for strengthening Ferrero’s position in the Russian market. She develops channel strategies and manages category projects for all segments in which Ferrero operates, negotiates with retailers and implements initiatives aimed at increasing market penetration, purchase frequency and average purchase value.

After one year as a National Category Manager I was moved to the role of Lead Category Manager and six months later I was promoted to Senior Category Manager, my actual position. I would say that the 5 years I've spent with Ferrero have helped me grow personally and professionally, especially in terms of my leadership skills. I am looking forward to continuing my development in Ferrero according to the plan my Manager and I use as a basis for further enriching my competencies

Vice President, Category Management & Shopper Insights

Phil DeConto - USA

Building out Category Management for Ferrero USA

  • Category and Brand data analysis
  • Storytelling
  • Joint business planning
  • Strategic selling


Crafted by Phil

Crafted by Phil

Phil and his team are Ferrero USA's lead storytellers. His team analyzes data & insights to help the organization understand category performance, and how Ferrero's brands can drive the category's growth. This is fundamental to nurture a joint-business planning relationship with our retail partners. He encourages his team to seek out new technologies, embrace thought process diversity and to work within each members’ area of expertise to make for a stronger whole.

Ferrero has been great for my career development. They've provided the resources to establish my team and effectively accomplish our mission, and have been very open to expanding resources based on our demonstrated return on investment. They have supported my individual training & development needs by offering various learning experiences, including overseas market tours, conferences and presentation windows at senior management meetings. My manager has also been an incredible advocate during my career, ensuring that I have the resources necessary to be successful and trusting me to produce results that are aligned with his own team’s strategic goals.

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