Trade & Shopper Marketing
Our Trade & Shopper Marketing team connects brand priorities with market execution by shaping sales strategies, enhancing shopper experience, and driving category performance.
Insight
We turn shopper insights into strategies that elevate the retail experience and drive category success.
Agility
We stay ahead of the curve by quickly adapting to market shifts and evolving consumer behaviour.
Conversion
Our targeted programs are designed to turn interest into action, creating loyal shoppers and measurable results.
People Stories
Ferrero people are highly talented, each in their own way. Nurturing the curiosity and natural diversity of everyone at Ferrero is what makes our work environment multicultural, innovative and highly rewarding. Meet our people and discover more about our team.
Tamim | Trade Marketing
As a child, Tamim knew he wanted adventure, variety, and the opportunity to work with people. Today, he finds all of this in his role in Sales at Ferrero.
Emily | Trade & Shopper Marketing
Emily is a Global Category Development Manager. Since childhood, her love for acting and dancing has shaped her journey. Today, this artistic background is her secret weapon. The blend of passion and skill adds an authentic touch to her customer interactions, turning each encounter into a unique experience.
Benedicto | Trade Marketing
Benedicto, Country Trade Marketing Manager for Singapore, Malaysia, and the Philippines, is deeply connected to his roots. Drawing inspiration from the Filipino tradition of "Pasalubong" - gifts brought home from travels - he brings that sense of care and attention to his work, supporting local teams and markets.