The Marketing department uses creativity and strategy to deliver the consumer-centricity that defines Ferrero. Our team constantly crafts interesting projects and innovative ideas aimed at bringing value to our brands in an ethical and sustainable manner. They also develop strategic guidelines and defines the strategic framework for Global Brands, including brand architecture and power-branding, communication and positioning, innovation and renovation, as well as pricing, promotion, distribution and roll-out strategies. From market testing and consumer analysis to managing a brand portfolio and implementing digital and physical media strategies, you will help the team drive the growth of our brand portfolio and our company.
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