Business Intelligence & Commercial Planning Manager

At Ferrero, data and insights play a critical role in shaping commercial decisions and driving sustainable growth. The role of Business Intelligence & Commercial Planning Manager transforms commercial and market data into actionable business insights that support strategic decision-making and sustainable growth. This role plays a critical part in driving forecasting accuracy, identifying growth opportunities, optimizing inventory planning, and enabling cross-functional teams to make informed commercial decisions. The position partners closely with Sales, Marketing, Supply Chain, Finance, and external distributor partners to deliver data-driven recommendations that support business performance and execution.

• Analyze commercial, market, customer, and channel performance data to identify trends, risks, and growth opportunities
• Develop and maintain recurring and ad hoc business reports, dashboards, scorecards, and presentations
• Generate actionable insights from sell-in, sell-out, retail audit, POS, and market data sources
• Monitor competitor activity, category performance, shopper trends, and market dynamics
• Evaluate promotional and seasonal activations, measuring effectiveness and recommending future actions
• Translate complex data into clear business stories and recommendations for leadership and commercial teams
• Support category, channel, and customer planning through insight generation and performance analysis
• Lead annual volume planning and pre-budget forecasting processes at SKU and monthly levels
• Partner with Sales and Marketing teams to validate customer plans and align commercial assumptions with business objectives
• Develop forecasting baselines by SKU and channel, incorporating promotional impacts and market trends
• Monitor forecast accuracy and recommend corrective actions to improve business performance
• Assess commercial plans, promotional activities, and customer initiatives to ensure feasibility and alignment with strategic priorities
• Identify forecast risks and inventory implications, escalating issues and recommending mitigation plans when required
• Continuously monitor sales performance, market developments, inventory levels, product freshness, and service levels
• Track KPIs and business performance against targets, highlighting gaps and opportunities
• Support the evaluation of trade activities, pricing, distribution, shelf execution, and promotional effectiveness
• Maintain and improve data collection, reporting methodologies, and performance tracking frameworks
• Build performance repositories and benchmarks to support future commercial planning and decision-making
• Work closely with Sales, Marketing, Supply Chain, Finance, and external partners to align business plans and forecasts
• Provide analytical support for business reviews, strategic projects, and commercial decision-making
• Influence stakeholders through data-driven recommendations and compelling presentations
• Contribute to a collaborative, high-performance culture by driving fact-based discussions and continuous improvement

• Strong relevant experience in business intelligence, commercial planning, sales analytics, revenue growth management, demand planning, or related functions
• Experience within FMCG, consumer goods, retail, market research, or related industries
• Proven track record in forecasting, business planning, and commercial performance management
• Strong experience analyzing sell-in, sell-out, retail, customer, and market data
• Strategic mindset with strong business acumen, with ability to balance attention to detail with big-picture thinking
• Advanced analytical and problem-solving capabilities, excellent project management and organizational skills
• Strong ability to consolidate information from multiple data sources into meaningful insights and recommendations
• Deep understanding of forecasting methodologies and commercial planning processes
• Ability to communicate complex data and insights in a clear, compelling manner
• Strong communication, presentation, and stakeholder management skills
• Collaborative approach with the ability to work effectively across functions and within a matrix organization
• Advanced MS Office skills, experience with data visualization and reporting tools
• Experience with Nielsen or similar syndicated data platforms is highly desirable
• Fluent Korean and English communication skills, with the ability to present business insights effectively in both languages

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Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here.