Customer Category Manager

The Customer Category Manager role plays a critical part in driving category growth across the Out of Home Convenience and Foodservice and eCommerce channels by transforming shopper, category, and customer insights into actionable growth strategies.

Working closely with internal functions and external customers, this position will help shape category plans, influence customer decision-making, and deliver sustainable growth for both Ferrero and its retail partners.

• Develop and tailor category growth strategies for Out of Home and eCommerce customers
• Leverage shopper, consumer, market, and customer insights to identify growth opportunities
• Champion category-centric thinking and represent the shopper perspective across business planning processes
• Support new product launches and activation plans through customer-specific category recommendations
• Translate insights into actionable 4P recommendations covering assortment, pricing, promotion, placement, and visibility
• Develop go-to-market strategies and execution plans for innovation and category growth initiatives
• Partner with commercial and planning teams to improve forecasting accuracy and commercial performance
• Contribute to cross-functional planning processes to ensure customer and category priorities are reflected in business decisions
• Build strong relationships with key customer stakeholders across buying, category, and marketing functions
• Act as a trusted category advisor, providing insights and recommendations that support mutual growth objectives
• Support Joint Business Planning, range reviews, and customer planning sessions through compelling category and shopper-led narratives
• Influence internal and external stakeholders through data-driven storytelling and strategic recommendations
• Generate actionable insights from a variety of data sources, including retail scan data, shopper research, market reports, and consumer trends
• Deliver regular category and performance reporting to monitor results and identify future opportunities
• Partner with internal teams to identify knowledge gaps and develop insight-led growth recommendations
• Continuously build expertise in category management and analytics methodologies

• University degree in Business, Marketing, Commerce, or a related discipline
• Experience in Category Management, Trade Marketing, Sales, or related commercial functions in FMCG, confectionary and snacking business would be preferred
• Experience working with retail, shopper, category, or sales performance data
• Ability to integrate and analyse data from multiple sources, including scan data, shopper research, market intelligence, customer data, digital analytics, and internal sales performance metrics, to generate actionable business insights
• Strong analytical capability with the ability to translate data into business recommendations
• Excellent communication, presentation, and stakeholder management skills with ability to influence and build credibility across cross-functional teams and external customers
• Strategic thinking combined with strong execution capability, strong commercial acumen, problem-solving skills, and a results-oriented mindset
• Ability to manage multiple priorities in a dynamic environment

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Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here.