Trade Marketing Specialist

Reporting into the Trade Marketing Manager, the Trade Marketing Specialist focuses on the implementation of marketing strategies that drive demand for Ferrero products in retail & wholesale channels. This role provides key insights that shape promotional activities & category management strategies while ensuring that all promotions, and in-store activities are executed efficiently and in alignment with the company’s trade marketing strategy to drive sales and enhance brand visibility.

This role is essential for driving category performance and optimizing trade marketing efforts to ensure the company’s products are competitive and visible in the marketplace, supporting overall business growth.

1.           Promotion & Campaign Management:

• Plan and coordinate the execution of trade promotions, including in-store displays, point-of-sale (POPM) materials, and retail events.
• Ensure the timely deployment of marketing materials to regional agents, working closely with external vendors to meet deadlines.
• Monitor in-store execution of trade marketing activities to ensure consistent brand presence and effective promotion.
• Collaborate with supply chain teams to ensure product availability for promotional activities in all channels.

2.           Customer Plan Management & Optimisation

• Analyse customer data, shopper insights, and sales trends to define pricing, placement, promotion, and product assortment initiatives
• Conduct regular reviews of customers, to assess the impact of trade marketing activities, and identify growth opportunities
• Monitor out-of-stock & product shelf-life situations and collaborate with sales, supply chain and to adjust promotional and trade marketing activities accordingly to minimize waste and maximize product turnover
• Track competitor activity and recommend competitive pricing and promotion strategies

              3.           Cross Functional Collaboration

• Collaborate with supply chain & operations team to ensure product availability for planned activities, addressing potential out of stocks and inventory challenges
• Partner with finance to track trade promo budgets, monitoring spends against plans, and ensuring financial accountability for trade related activities
• Develop strong relationships with retail partners, ensuring effective communication and collaboration for category growth by providing insights and guidance to partners to optimize shelf space, promotional opportunities, and product positioning
• Ensure alignment between marketing initiatives and sales objectives, providing data driven insights to optimize customer plans, promo activities, and product placement. Regularly update the team on market trends, promo performance and areas of opportunity to support sales targets.

              4.           Budget Management:

• Oversee the management of trade marketing budget for all campaigns and promotional activities, ensuring that expenditures are within the allocated budget
• Develop and maintain a detailed budget tracking system, ensuring transparency and accuracy in the allocation & usage of funds for TM activities
• Compile & present performance reports on trade marketing initiatives providing detailed insights into sales performance, retail execution metrics, customer engagement, competitive benchmarks & category performance- analyzing ROI and effectiveness.
• Collaborate with finance to ensure timely reconciliation of expenses and accurate financial reporting for all TM activities

5.      Master Data Management

• Manage & update the product catalogue by regularly inputting and maintaining detailed information for all existing and new products (Pack-shots, TU dimensions, RSP, Shelf life, etc.)
• Maintain the POPM catalogue, ensuring accurate and up-to-date information on available POPM for campaigns
• Ensure that all new product listing information is communicated to retailers and field sales in a timely and accurate manner

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of experience in trade marketing, retail execution, or a similar role.
• Strong project management skills and the ability to manage multiple tasks simultaneously.
• Strong analytical skills and the ability to translate data into actionable insights.
• Excellent communication and negotiation skills for managing relationships with internal and external stakeholders.
• Experience working with retail partners and managing category performance across various channels
• Proficiency in category management tools, data analytics, and CRM software
• Proven ability to manage budgets and deliver against financial targets.
• Collaborative: Strong teamwork and communication skills to work effectively with the sales team, retailers, supply chain & marketing
• Analytical Skills: Ability to analyse complex market and sales data to inform category strategies and decisions.
• Communication: Strong interpersonal and presentation skills to communicate with internal teams and retail partners
• Project Management: Organizational skills to manage multiple category initiatives and trade marketing campaigns simultaneously.
• Negotiation: Ability to negotiate with retailers and distributors to secure optimal category placement and promotional opportunities

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Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here.