Out of Home and Traditional Trade Channel Development Manager

Permanent

13th district, Budapest

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers, and brands we are proud of. Join us, and you could be one of them.

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.

For our Ferrero Hungary business unit based in Budapest, we are currently looking for Out of Home and Traditional Trade Channel Development Manager to support the Customer and category development Manager (HUN) to whom report directly, in the design, definition and implementation of business development initiatives with focus on HoReCa, Leisure, Vending, Petrol Stations, Convenience and Traditional Trade channels, with the ultimate goal to ensure a sustainable business growth. The range of products includes both ingredients for food service professionals, single served ambient, frozen products and ice cream.

This role focuses on understanding the dynamics of Out of Home and Traditional Trade channels, analyzing trends and store formats to boost Ferrero’s distribution, visibility, and product rotation. You will be involved in assessing market players and identifying growth levers to successfully implement new categories and projects.

You will be involved in crafting tailored business development plans for ingredients, food service equipment, and industrial products, ensuring the right assortment per format and customer. Opportunities at channel and customer levels are unlocked through clear activation standards and targeted actions.

Collaboration with Sales will help shape and execute strategic channel plans, while alignment with Marketing ensures media and shopper initiatives support category growth. Working with the In-store Activation Team, the role supports impactful, compliant activations with a focus on continuous improvement.

Regular monitoring and reporting keep track of channel performance, uncovering new opportunities and sharing insights across the organization.

We are looking for a professional with 5-8 years of experience and outstanding track record in Out of Home (HoReCa) and Traditional Trade channel development, ideally gained in Fast Moving Consumer Goods industry, with expertise in Ice Cream or Beverages considered a significant advantage.

You are ambitious, bold, creative manager, who can lead projects from idea to implementation, structuring all necessary processes and uniting cross-functions. You bring an understanding of channel dynamics and the levers of category growth across sweet packaged food categories, including both ingredients and industrial products. You are comfortable navigating cross-functional organizational dynamics and influencing stakeholders without direct authority. Your experience includes the successful definition and implementation of channel development strategies with proven results.

A background in sales/trade marketing is a must, in marketing is a plus, as it provides a broader business vision and strategic sensitivity. You combine good communication and coordination skills with a structured and analytical mindset. Fluency in English and Hungarian is required. Finally, you are open to occasional travel to support the Sales team in customer engagement.

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are. We encourage all our people to think creatively to set personal targets and objectives and push new, better ways to work. Employee contribution and engagement at Ferrero is based on three dimensions: individual, team and organization, that’s why you should have the ability to work independently, proactively and as a team member. A demonstrable great organizing skill and ability to collaborate at all organizational levels will help you in building your position among stakeholders and achieve team goals.