Omnichannel Shopper Marketing Specialist

We have a current opening for a Omnichannel Shopper Marketing Specialist and are actively reviewing applications.

The Omnichannel Shopper Marketing Specialist will join Ferrero USA's Omnichannel Shopper Marketing (OSM) team, supporting integrated shopper marketing, retail media, and eCommerce activations across key retail customers.

Reporting to the Omnichannel Shopper Marketing Manager, this role will translate brand and customer strategies into tactical activation plans, working closely with internal stakeholders and agency partners to drive effective execution across in-store and digital channels.

The ideal candidate brings experience across both shopper marketing and eCommerce, strong project management skills, and an analytical, performance-driven mindset.

This role is hybrid, and will be based at our North American HQ in Parsippany, NJ.

1. Omnichannel Activation Planning & Execution

• Support the development and execution of integrated shopper marketing, retail media, and eCommerce activation plans across assigned brands and customers.
• Translate strategic priorities into tactical recommendations leveraging retailer capabilities and in-store and digital solutions.
• Coordinate campaign timelines, deliverables, approvals, and launch readiness.

2. Agency & Project Management

• Serve as a day-to-day contact for Shopper Marketing and eCommerce agencies, coordinating campaign planning and execution.
• Manage project timelines, creative assets, approvals, and deliverables, proactively identifying execution risks.

3. Performance Reporting & Analytics

• Maintain campaign dashboards and scorecards, tracking KPIs such as sales, ROAS, media efficiency, and campaign delivery.
• Support performance analysis, identify optimization opportunities, and document key learnings.

4. Financial Management & Budget Administration

• Maintain budget trackers, spending reconciliations, and forecasts across assigned brands and customers.
• Monitor investment pacing, support monthly financial processes, and flag budget variances.

5. Omnichannel Capability Development

• Build expertise across shopper marketing, retail media, and eCommerce capabilities and emerging retailer offerings.
• Support test-and-learn initiatives, best practices, and process improvements.

6. Cross-Functional Collaboration

• Partner with Brand Marketing, Sales, eCommerce, Trade Marketing, Finance, and agencies to support activation plans.
• Coordinate stakeholder updates and support business reviews, planning materials, and leadership presentations.

Required

• Bachelor's degree in Marketing, Business, or a related field.
• 3+ years of experience in shopper marketing, eCommerce, retail media, or omnichannel marketing, with exposure to both in-store and digital activations.
• Experience supporting in-store shopper programs (displays, promotions, sampling, signage, etc.) and understanding of retail media and eCommerce marketing.
• Experience coordinating campaigns with agencies or cross-functional teams.
• Strong project management, analytical, and communication skills, with the ability to manage multiple priorities.
• Proficiency in Microsoft Excel and PowerPoint.

Preferred

• Hands-on experience with at least one retail media platform: Amazon Ads (Sponsored Ads or DSP), Walmart Connect, or Instacart Ads. Experience across multiple platforms is a plus, not a requirement.
• Experience in CPG, retail, or an agency supporting retail clients.
• Familiarity with retail media performance metrics (e.g., ROAS), campaign optimization, and tools such as Pacvue or Criteo.

Artificial Intelligence Disclosure
As part of our recruitment process, Ferrero may use artificial intelligence (AI) enabled tools to assist with reviewing candidate applications. These tools are used solely to support recruiters by summarizing application information and identifying potential alignment with job requirements. AI does not independently screen out or select candidates, and it does not replace human judgment. Final decisions regarding candidate progression are always made by Ferrero recruiters and hiring managers.

Careers with caring built in - discover our benefits here.

The base compensation range for this position is $115,000.00 - $144,000.00. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This range represents the anticipated salary for this position at this time.

In addition to base salary, we offer a comprehensive benefits package, including health insurance, retirement plans, paid time off, and other benefits.

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here.

Ferrero is an equal opportunity employer and complies with all applicable human rights laws. Ferrero will recruit, hire, train, and promote all persons without regard to race, creed, color, sex (including pregnancy, gender, sexual orientation, and gender identity), religion, national origin or ancestry, age, disability, or history of disability (except where physical or mental abilities are a bona fide occupational requirement and the individual is not able to perform the essential functions of the position even with reasonable accommodations), citizenship, or any other protected characteristic. 

Ferrero will accommodate the needs of applicants with disabilities throughout all stages of the selection process. If you need accommodation during the recruitment process, please advise the People & Organization (HR) Representative. Information relating to the need for accommodation and accommodation measures will be addressed confidentially.