E-commerce Key Account Manager

The E-commerce Key Account Manager will be responsible for developing and executing the end-to-end e-commerce strategy to drive sustainable sales growth, market share, and profitability across all online platforms. This role will lead the digital channel transformation, strengthen partnerships with key e-retailers, and ensure best-in-class execution across content, pricing, promotions, and supply chain.

You will be responsible for defining and implementing customer-specific strategies that align with the overall e-commerce channel objectives and Ferrero's business priorities. Through a deep understanding of your customers and the market landscape, you will identify growth opportunities across assigned accounts and drive category leadership by optimizing assortment, enhancing online visibility, and successfully executing innovation launches.

You will develop and maintain strong, collaborative relationships with key e-commerce customers. By regularly reviewing customer performance and ensuring alignment with Ferrero's commercial principles, you will foster mutually beneficial partnerships that support sustainable growth and long-term value creation.

You will play a key role in driving profitable business growth by effectively managing trade investments, evaluating promotional return on investment, and implementing appropriate pricing and discount strategies. Your focus will be on balancing volume growth with profitability objectives to maximize business performance.

You will lead the planning and execution of online promotional activities throughout the year, including key commercial moments such as Ramadan, White Friday, and other seasonal peak periods. Working closely with Marketing and Trade Marketing teams, you will ensure that campaigns are seamlessly activated and aligned with broader business objectives. You will also monitor promotional performance and leverage data and insights to continuously enhance future plans and outcomes.

You will collaborate closely with Supply Chain teams to ensure excellent product availability and optimal inventory management across all assigned customers. By actively monitoring demand forecasts and inventory levels, you will help mitigate stock-out and overstock risks while supporting efficient order fulfillment and a positive customer experience.

As a cross-functional leader, you will work in close partnership with Finance and Supply Chain teams to deliver integrated and effective e-commerce solutions. Through strong stakeholder management and collaboration, you will ensure the successful execution of channel initiatives, maintain alignment across functions, and contribute to the achievement of both channel and company goals.

You possess a bachelor’s degree in Business Administration, Marketing, Commerce, or a related field, along with 3 to 5 years of experience in E-commerce, Key Account Management, Digital Commerce, or Sales, preferably within the FMCG industry. You possess strong commercial and analytical capabilities, with a proven ability to drive sales growth, manage key e-commerce customers, and deliver profitable business results. Experience in promotional planning, revenue management, trade investments, and cross-functional collaboration is highly valued. You possess excellent communication, stakeholder management, and negotiation skills, with the ability to work effectively in a fast-paced and dynamic business environment.

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Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
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