Channel Development Manager - Online
Support Sr. Channel Development Manager to drive the Ferrero Business by deploying Trade Marketing Strategies by Area/Channel/Customer, defining and developing online channel, sub-channel and platform strategies by coordinating inputs from Marketing and Sales, Group and external best practices. It supports sales by preparing canvas plans and argumentations to trade, and promotes a category management approach by activating the relevant data collection and analysis.
Strategy Planning
- Keep up to date the channel playbooks for online sub-channels
- Define the online channel, sub-channel and platform long term strategies (co-work with team leader)
- Define guidelines for online channel: Portfolio, Promotions, Price, Visibility (activation plan), trade spending (co-work with team leader)
- Define omni channel investment direction and by occasion core SKU and MSL (co-work with team leader)
- Channel resource allocation based on channel strategy, including but not limited to POSM, Gadget, Sesonal pack, Sampling, etc
- Track and keep improve channel and sub-channel profitability by promotion proposal based on the data analysis by platform by sku; (co-responsibility with Rev Management + FInance)
- New product launch channel strategy design: Portfolio, Promotions, Price, trade spending (co-work with team leader)
- Define the high level activation plans/grid
- Provide recommendations to dedicated campaign on online channels (promotion / price / visibility / focus SKU)
Trade Marketing implementation
- Omni channel online distribution tracking and develop optimize plan with Regional TMKT and sales team
- Track the various online promo mechanisms, evaluate (with help of Trade BI), define future recommendations and best practices
Marketing Projects Support
- Define Points of sales for test market project including distribution scope by channel, listing preparations and POSM support
- Consolidate test results and provide reports to marketing
- Provide marketing with market competition reports (BTL activities, new product launches)
Sales Support
- Develops Sales Tools (sales folder, product catalogue, presentations for major campaigns, category & commercial arguments)
- Supports Sales to Forecast Volumes for major In-Store Activities
- Support in trade expense forecasts for BTL activities
- Provide selling stories based on marketing and sales success stories information
Trade Expense Budget management
- Manage the category trade expense budget for major national TM events
- Ensure in line with business objectives the proper management of trade budget
- Approve activity based trade spending plan
- Analyze trade spending efficiency
Other tasks assigned by line manager or company
- Trade Marketing, Sales field, KA, Merchandising, Category Management processes and practices;
- Market Knowledge: EC, Impulse Channel
- Understanding of Commercial Supply Chain process
- People management and cross functional projects management skills, leadership skills, strong analytical skills;
- English– fluent
- MS office advanced user
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Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here.