Social + Digital Manager

We have a current opening for a Social + Digital Manager and are actively reviewing applications.

The Social + Digital manager will establish and lead the local, in-house digital/social content team.  The digital/social content team will execute the owned media strategies of brands across the portfolio with agility, specifically tentpole social content and real-time pop culture opportunities.  The team will manage brand communities for both company owned media platforms (primarily social) and the extension of brand content on customer (retailer) owned platforms, including product pages and display ads.  To enable this work, the digital/social content team will trend-spot and produce culturally relevant content across the Ferrero portfolio in real-time. 

The ideal candidate is a true social “Creator” with a history of growth and success across social media channels. This is a highly motivated, creative individual with experience and a passion for developing compelling and engaging content and growing a digital footprint. Ability to capture each brand’s voice and speak to and understand the target consumer(s) is a must.

An in-house team should deliver better brand alignment and local, cultural relevance, greater speed to market and agility, and be more cost-efficient than outsourcing the capability to an agency.

This position is hybrid, and will be based in our North American HQ in Parsippany, NJ.

Content Design and Creation

• Design, create, and scale high-performing digital, social and influencer content that is authentic to our brands and follows platform best practices
• Develop modular content systems that can be adapted across channels and optimized for engagement
• Partner with creative, brand, retailer, and media teams to ensure aligned storytelling across the consumer / shopper journey
• Continuously test and refine content based on performance insights to drive stronger impact
• Deliver better brand alignment and local, cultural relevance
• Deliver greater speed to market and agility to capitalize on opportunistic brand news and to be on-time with impactful assets for our top retail partners

Owned Channel Community

• Oversee owned channel community management across the Ferrero portfolio to drive deeper consumer engagement

Influencer Program

• Partner closely with PR and Shopper teams on influencer programs
• Support end-to-end influencer content development, ensuring deliverables meet brand, retailer and platform standards

Social Trends

• Conduct social & search listening to uncover and understand trends

Digital Ways of Working

• Orchestrate content ways of working between internal teams and agencies
• Facilitate cross-functional alignment to ensure digital execution is consistent and efficient

Education

• Bachelor's degree in Marketing, Business, Communications, Digital Media, or a related field required.
• MBA or advanced degree preferred.

Experience

• 5+ years of experience in Social Media Marketing, Digital Marketing, or Content Marketing.
• Proven experience developing and executing social media strategies that drive engagement, brand awareness, and business results.
• Experience creating content across major social platforms including Instagram, TikTok, Facebook, YouTube, Pinterest, and LinkedIn.
• CPG, retail, agency, or consumer-facing brand experience preferred.
• Experience marketing to both consumers and shoppers/retail audiences preferred.

Technical & Functional Skills

• Strong content creation capabilities including content strategy, copywriting, photography, creative direction, and social storytelling.
• Knowledge of social media best practices, platform trends, algorithms, and emerging digital opportunities.
• Experience using social media management, publishing, listening, and analytics tools.
• Demonstrated ability to measure performance and evaluate social media KPIs, engagement metrics, audience growth, and campaign effectiveness.
• Ability to translate consumer insights and performance data into actionable recommendations.
• Familiarity with influencer, creator, and community engagement strategies.

Leadership & Collaboration

• Proven ability to work cross-functionally with Brand Marketing, Digital, Media, Creative, Shopper Marketing, and Agency partners.
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Excellent verbal, written, presentation, and stakeholder communication skills.
• Self-starter with strong initiative, accountability, and a bias for action.

Artificial Intelligence Disclosure
As part of our recruitment process, Ferrero may use artificial intelligence (AI) enabled tools to assist with reviewing candidate applications. These tools are used solely to support recruiters by summarizing application information and identifying potential alignment with job requirements. AI does not independently screen out or select candidates, and it does not replace human judgment. Final decisions regarding candidate progression are always made by Ferrero recruiters and hiring managers.

Careers with caring built in - discover our benefits here.

The base salary range for this position is $155,000.00 - $206,000.00 annually. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This range represents the anticipated salary for this position at this time.

In addition to base salary, we offer a comprehensive benefits package, including health insurance, retirement plans, paid time off, and other benefits.

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here.

Ferrero is an equal opportunity employer and complies with all applicable human rights laws. Ferrero will recruit, hire, train, and promote all persons without regard to race, creed, color, sex (including pregnancy, gender, sexual orientation, and gender identity), religion, national origin or ancestry, age, disability, or history of disability (except where physical or mental abilities are a bona fide occupational requirement and the individual is not able to perform the essential functions of the position even with reasonable accommodations), citizenship, or any other protected characteristic. 

Ferrero will accommodate the needs of applicants with disabilities throughout all stages of the selection process. If you need accommodation during the recruitment process, please advise the People & Organization (HR) Representative. Information relating to the need for accommodation and accommodation measures will be addressed confidentially.