HK/TW&SEA Cluster Brand Manager, Kinder Innovation & Kinder Chocolate

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

The role is responsible for driving strategy and execution for Kinder Biscuits, Kinder Chocolate, and new products across eight markets: Malaysia, Singapore, Thailand, Philippines, Indonesia, Vietnam, Taiwan, and Hong Kong. The role overs the full brand scope with a high focus on delivering a holistic 360 marketing plan which includes ATL and BTL programs, portfolio review, packaging artwork development as well as budget management. The position collaborates closely with cross-functional teams (Sales, Media, Legal, Finance, Supply Chain, etc.) and requires strong analytical skills and cross-market project leadership. 

• Analyze brand performance data across SEA and HKTW markets and recommend action plans to drive brand growth
• Manage ongoing monthly tracking and update of brand performance, including performance in Sales to Distributor, Sales to Trade, Sales to Consumer, and Market share data
• Recommend actionable strategies to drive brand growth and support the development and course-correction of brand plans
• Monitor and report monthly brand performance metrics and competitor activities across markets
• Support brand planning by contributing to the definition of brand objectives and targets (1 to 3 years strategic business planning), and present plans during annual OGSM sessions
• Identify market opportunities for new products, formats, and initiatives; collaborate with Area and Regional teams for assessment and commercialization
• Ensure timely and effective execution of all brand marketing activities across markets
• Collaborate with the Regional Marketing team to exchange best practices and relevant information
• Partner with the Regional team to develop ATL assets, including local and language adaptations for TV advertising
• Develop annual media briefs and strategies; manage and execute media plans in coordination with media agencies
• Oversee social media calendars and activations with social media agencies
• Manage PR plans and activities with PR agencies
• Lead multiple RDP/packaging projects throughout the year, ensuring timely updates and issue escalation to stakeholders and leadership
• Ensure accuracy and timely approval of all artworks
• Manage marketing claims with Legal and ensure correct system input
• Develop and adapt POSMs in collaboration with Creative and Trade Marketing teams
• Create on-pack designs and premiums, ensuring compliance with legal and quality standards in partnership with relevant teams
• Develop consumer promotions tailored to each market, working closely with cross-functional teams Monitor implementation of activity grids to ensure alignment and execution
• Work closely with the Supply Chain team to track production, stock levels, and launch timelines across markets
• Manage brand budgets across markets, including PO and invoice oversight to ensure accurate and timely payments
• Provide financial updates (budget, budget review, A&P tracking) to the Finance team as needed
• Manage and support the development of the direct report, fostering growth and performance

• University degree in Marketing, Business, or a related field
• Relevant experience in FMCG Brand Marketing, with knowledge of the Asia market, including consumer behavior and FMCG dynamics
• Strong foundation in marketing and project management
• Solid numerical and analytical skills, with cognitive agility and high attention to detail
• Ability to adapt and multitask effectively in a fast-paced, continuously evolving environment
• High level of responsibility and proactive mindset, with the ability to anticipate issues and propose solutions
• Strong commercial acumen and collaborative approach across functions and with diverse stakeholders
• Effective time management, efficiency in work execution, and excellent interpersonal and communication skills
• Experience in managing teams is considered an advantage
• Advanced proficiency in MS Office tools; familiarity with SAP is preferred
• Fluency in English, both written and spoken

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world. 

You will develop innovative strategies and insights thanks to an open mind and a thorough understanding of Ferrero products.  Defining the brand vision that drives trusted and meaningful brands will also depend on working in a dynamic and flexible environment, intense focus on goals and a proactive approach. Employee contribution and engagement at Ferrero is individual, team and organization based, so you should have the ability to work independently as well as manage your team and stakeholders.