Shopper Activation Executive
Job Location: London
Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38,767 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
About the Role:
Are you looking to further your career in FMCG in a Shopper Marketing role with lots of scope for personal and professional growth? If so, we would like to hear from you. As a Shopper Activation Executive your main focus will be to support all activities within your department, working cross-functional with the shopper marketing and commercial team, you will take responsibility for delivering shopper activation within key customers, alongside taking ownership of aligned brand or project responsibilities across the shopper team. Developing a full understanding of Ferrero brands’ strategy, positioning, performance and target, you will use creative and commercial acumen to implement exciting brand & portfolio activation plans to attract new shoppers, encourage existing consumers to buy Ferrero brands on new occasions, build category value and enhance brand equity.
Overseeing the complete flow of retailer specific POS materials for all in-store activities.
Briefing agencies on look and feel of retailer specific media and POS materials.
Building customer partnerships with retailers & retailer agencies.
Providing briefing materials to the Sales team Key activities.
Tracking the implementation of the guidelines of key in-store activities. Evaluating the activity and providing guidance and directions for future.
Managing key in-store visibility projects: determining scope, guiding implementation, and sharing activation evaluations.
Adapting the Central activity calendar to local customer needs.
Who we are looking for:
You will have a commercial / marketing background within an FMCG and/or a relevant degree. As a shopper activation executive, you will have experience of shopper marketing process and experience in managing customer relationships.
How to be successful in the role and at Ferrero:
Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.