Media Specialist

Are you passionate about media, digital innovation and transforming data into impactful business decisions? As our Media Specialist, you will play a key role in shaping and implementing media strategies across multiple markets, helping to drive excellence in Media Planning, Digital Media, Retail Media and emerging channels. Working closely with media agencies, marketing teams and cross-functional stakeholders, you will support the execution of strategic initiatives that enhance Media Performance, accelerate Digital Transformation and strengthen overall business results.This is an exciting opportunity for someone who thrives in a dynamic international environment and enjoys combining strategic thinking with operational excellence. Additionally, you will contribute to the adoption of innovative technologies, AI Solutions and automation initiatives that improve planning efficiency, reporting capabilities and campaign effectiveness across the region.

In this role, you will support the implementation of regional media strategies and guidelines, ensuring consistency and alignment across brands, countries and stakeholders. A key focus will be coordinating Media Planning processes, facilitating collaboration with Media Agencies and promoting best practices that strengthen campaign execution and business impact.

Alongside supporting annual planning cycles and budget processes, you will prepare Media Investment Analysis, performance reviews and strategic recommendations that help drive informed decision-making. Additionally, you will contribute to the integration of Retail Media, OOH Advertising and other emerging channels into broader media frameworks while ensuring transparent measurement and strong ROAS evaluation.

Collaboration will be at the heart of your role. You will work closely with Marketing, Commercial, Procurement and Digital teams to identify opportunities, improve ways of working and implement innovative projects focused on Marketing Technology, Automation and Digital Innovation.

Another important aspect of the role involves monitoring campaigns and evaluating results through robust Media Analytics, reporting frameworks and performance dashboards. Through continuous analysis of consumer behavior, campaign effectiveness and market trends, you will help identify optimization opportunities and support Data-Driven Decision Making across the organization.

You are a proactive and analytical professional with a strong passion for media and a genuine interest in innovation. Naturally curious and solution-oriented, you enjoy exploring new technologies and identifying smarter ways to improve processes, performance and collaboration.

Experience in Media Planning, Campaign Management, Digital Media, Performance Marketing or Marketing Analytics will enable you to quickly add value in this position. A solid understanding of Media Strategy, reporting tools, performance measurement and Media Optimization methodologies is highly desirable. Exposure to Retail Media, Programmatic Advertising, Media Governance or Consumer Insights would be considered a strong advantage.

Strong communication and stakeholder management skills are essential, as success in this role requires building effective relationships across functions, markets and external partners. Additionally, you are highly organized, comfortable managing multiple priorities and confident working with data to generate actionable business recommendations.

Most importantly, you bring a collaborative mindset, a passion for continuous improvement and the ambition to help shape the future of media through innovation, technology and excellence in execution.

Careers with caring built in - discover our benefits here.

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here.