Brand Manager, Nutella & Go

We have a current opening for a Brand Manager, Nutella & Go and are actively reviewing applications.

As the Brand Manager, Nutella & Go, you will own the portfolio end to end and play a key role in shaping the brand’s growth and leadership within the U.S. category. Reporting to the Nutella Marketing Director, you’ll help define and execute the strategy that drives the brand forward.

You'll bring a strong foundation in analytics and project management, paired with attention to detail and a creative mindset. You’re comfortable leading cross-functional teams and agency partners, and you know how to turn insights into impactful, integrated marketing campaigns. From TV to in-store execution, you’ll help bring compelling, world-class creative to life and connect with consumers across every touchpoint.

You understand how the retail landscape works and can apply that knowledge across different classes of trade to build well-rounded strategies. You also play a key role in shaping and preparing for the commercialization of future Nutella & Go innovations as they move toward launch.

In this role, you will:

• Own and drive brand performance, monitoring results and making data-driven decisions to ensure delivery against budget and business goals
• Lead and execute marketing initiatives that fuel growth and strengthen the brand’s position in market
• Collaborate across teams and external partners to deliver best-in-class programs
• Manage all aspects of the business independently, without direct reports, while maintaining strong cross-functional alignment

This role is hybird, and will be based in our North American HQ in Parsippany, NJ.

Business and Brand Analysis, Forecasting and Reporting

• In-depth market, competitive and brand analysis to assist in formulating brand strategy within a fast-moving consumer packaged goods category
• Analyzes business and brand results to ensure strategies are working and objectives are being realized, recommending course correction where relevant
• Maintains understanding of the competitive environment to assess impact on business
• Leads S&OP process for Nutella (inclusive of consumption and shipments forecasting)
• Prepares and creates engaging, meaningful, and persuasive presentations
• Actively manages brand marketing budget (reporting and revisions)

Brand Equity and Communications Planning and Execution

• Drives Nutella digital strategy (inclusive of proactive engagement opportunities, social listening, community management etc.)
• Leads agency partners in creative development, asset development and execution of consumer and shopper activation
• Ensures coherency across all consumer and shopper touchpoints to, drive cohesive and impactful messaging and trademark consistency in all communications
• Participates in brand planning and overall communication planning with interagency team
• Sets and tracks KPIs, offering recommendations for optimization of plans/assets

Product Management

• Work closely with Category management and Trade Marketing to commercialize innovation (when ready), developing compelling sell-in stories/toolkits to ensure customer acceptance of innovation

Leadership and self-management

• Comfortable with multi-tasking in a fast-paced environment
• Inter-departmental engagement with Trade marketing, Sales, Supply Chain, Finance and Legal to assist in the planning and execution of new initiatives
• Able to efficiently manage relations with third party vendors (i.e.: creative/social media/media/graphic design agencies etc.), obtaining required output while minimizing costs
• Comfortable with presenting in front of senior management

Specific Knowledge:

• Bachelor’s Degree in Business or related field required; MBA is a plus

Experience:

• Minimum 3-5 years of experience in consumer-packaged goods brand marketing
• Experience working with and preparing reports utilizing syndicated databases; i.e. IRI, ACNielsen
• Ability to manage and prioritize multiple projects within scheduled timelines
• Possesses solid project management skills (planning, execution and assessment)
• Well-versed in business forecasting and budget management
• Knowledge of key trade channels (Convenience, Food, Drug, Mass, Club, e-Com)
• P&L management and global marketing experience are a plus
• Experience in digital marketing, content development and managing agencies is a plus
• Experience working with global teams is a plus

Mind-set and Skills:

• Passion, energy and drive to work with a world-class brand like Nutella
• Must be self-motivated and exhibit an entrepreneurial spirit
• Excellent analytical skills upon which to base decision-making
• Business acumen, with a knack for turning data into insights and recommendations
• Strong communication skills (verbal and written)
• Structured and organized in managing projects and timelines
• Team player able to effectively work with multi-functional teams
• Motivation to advance in a merit-based, multinational organization
• Adaptable to foreign cultures; foreign language (i.e.: Spanish or Italian) knowledge is a plus

Artificial Intelligence Disclosure
As part of our recruitment process, Ferrero may use artificial intelligence (AI) enabled tools to assist with reviewing candidate applications. These tools are used solely to support recruiters by summarizing application information and identifying potential alignment with job requirements. AI does not independently screen out or select candidates, and it does not replace human judgment. Final decisions regarding candidate progression are always made by Ferrero recruiters and hiring managers

Careers with caring built in - discover our benefits here.

The base salary range for this position is $104,000.00 - $139,000.00 annually. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This range represents the anticipated salary for this position at this time.

In addition to base salary, we offer a comprehensive benefits package, including health insurance, retirement plans, paid time off, and other benefits.

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here.

Ferrero is an equal opportunity employer and complies with all applicable human rights laws. Ferrero will recruit, hire, train, and promote all persons without regard to race, creed, color, sex (including pregnancy, gender, sexual orientation, and gender identity), religion, national origin or ancestry, age, disability, or history of disability (except where physical or mental abilities are a bona fide occupational requirement and the individual is not able to perform the essential functions of the position even with reasonable accommodations), citizenship, or any other protected characteristic. 

Ferrero will accommodate the needs of applicants with disabilities throughout all stages of the selection process. If you need accommodation during the recruitment process, please advise the People & Organization (HR) Representative. Information relating to the need for accommodation and accommodation measures will be addressed confidentially.