Assistant Brand Manager, Korea

The Assistant Brand Manager supports the development and execution of brand portfolio plans in Korea. Working closely with local and regional teams, this role will help translate brand strategy into effective marketing initiatives that contribute to business and brand objectives. 

The position offers broad exposure across brand planning, integrated campaign execution, market analysis, media, packaging and product projects, consumer activation, and budget coordination. It is well suited to a proactive marketing professional who combines strong analytical thinking with disciplined execution and effective cross-functional collaboration.

• Support the development of brand targets, strategy and annual marketing plans for the assigned portfolio in Korea.
• Coordinate the accurate and timely execution of brand plans across ATL, digital and BTL activities.
• Develop campaign KPIs, support post-launch evaluations and apply key learnings to future initiatives.
• Monitor market data, point-of-sale performance and competitor activity to assess brand performance and identify growth opportunities.
• Analyse information, identify gaps and recommend practical actions to support business and brand growth.
• Prepare business updates and presentations for local, regional and cross-functional stakeholders.
• Partner with regional teams to exchange information, align priorities and adopt relevant best practices.
• Work with Regional teams to adapt and develop ATL communication assets for the Korean market.
• Manage the execution of media plans in close collaboration with the media agency.
• Contribute to agency briefs, annual media strategy and forward planning.
• Coordinate media, creative and artwork agency deliverables to support high-quality and timely execution.
• Coordinate packaging and artwork projects, ensuring accuracy, timely approvals and compliance with legal and quality requirements.
• Work with Supply Chain to monitor production, stock status and launch timelines, keeping stakeholders informed of progress and risks.
• Coordinate the accuracy of marketing claims with Legal and maintain information in the relevant systems.
• Manage RDP and packaging workflows across the year, providing regular updates and escalating issues promptly.
• Support the identification of new product opportunities and coordinate the PDP process with relevant stakeholders.
• Develop on-pack designs and point-of-sale materials with Trade Marketing, Quality, Legal and regional teams.
• Support the development and delivery of consumer promotions with cross-functional partners.
• Monitor brand budgets and provide timely updates on budget cycles and A&P tracking.
• Coordinate purchase orders and invoices to support accurate and timely payment processing.

• University degree in Marketing, Business or related field
• Relevant experience in brand management, consumer marketing or a related field, experience in FMCG MNC is highly regarded.
• Strong analytical capability and the ability to translate market and performance data into clear recommendations.
• Experience supporting integrated marketing campaigns, media plans, packaging projects or product-related initiatives.
• Strong communication, presentation and stakeholder-management skills.
• A proactive, accountable and solutions-oriented approach, with the ability to manage multiple priorities in a fast-paced and evolving environment.
• Familiarity with Nielsen Answers and SAP purchase order functionality is a plus.
• Fluency in English and Korean.

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Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here.