Analista de Marketing Pleno - Nutella
| Together with the Brand Manager, lead the Nutella Spreads business in Brazil. Responsible for supporting the planning, development, and execution of marketing campaigns, working cross-functionally with internal teams, agencies, and external partners. Lead market performance analysis and manage projects and timelines, coordinating key stakeholders to ensure effective execution and delivery. |
Key Responsibilities
| Lead the development and execution of integrated communication campaigns (offline, digital and BTL). Coordinate media, PR and influencer agencies to deliver brand activities. | |||
| Coordinate the assessment of innovation opportunities and new projects. Lead launches development and packaging initiatives. | |||
Align Sales and Trade Marketing teams to execute business plans. |
Main Requirements
Experience
- 2–4 years of experience in FMCG Marketing, preferably with experience in brand management, innovation, consumer research, market analysis and project management.
- Experience working with P&L, Nielsen data and communication agencies is preferred.
Academic Background
- Bachelor's degree in Marketing, Business Administration, Economics or related fields.
Technical Knowledge & Skills
- Good knowledge of Nielsen data and analytical tools.
- Knowledge of brand management, consumer insights, innovation and market analysis.
- Experience with P&L management and marketing performance analysis.
- Good Excel and PowerPoint skills.
- Strong analytical, communication, presentation and project management skills.
Behavioral Competencies
- Strategic and analytical mindset.
- Ability to work collaboratively with cross-functional teams and external partners.
- Strong communication and stakeholder management skills.
- Proactive, resilient and able to overcome challenges.
- Ability to share knowledge and contribute to team development.
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