Ferrero visual

Senior Brand Manager

Job Location: ​[[Israel]]​

Job Location: ​[[Holon , Tel-Aviv]]​

Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in 55 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? Nearly 35,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them. 

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

To be based in our Business Unit in Israel, within the Africa & Levant Region, we have an exciting opportunity for a Senior Brand Manager which will be opened in the near future. The Senior Brand Manager will contribute to the Business Unit success by achieving defined targets related to Profit and Loss, market share and competitive position for the Kinder category. Within the Category / Area strategy/guidelines and under Region Supervision, the Senior Brand Manager will define detailed strategies for the Brands in scope, developing and implementing ideas, projects and other required actions, by monitoring and managing costs (e.g. advertising, promo, research spend) to keep them within budget boundaries.

Main Responsibilities:


Is accountable for the P&L of the Category at Local Level.

In agreement with Region Category Management defines the budget plan by addressing and maximizing investments opportunities.

Is responsible for the brands marketing local strategy (marketing mix levers, consumer targets, product range, marketing tools, etc.).


Propose strategic actions (NPD, new formats / SKUs, new range, new positioning, etc.) in accordance with Region, Area & Global Presidencies guidelines.

Brings to the Region for approval any local instance Identified or ad hoc projects to meet specific category needs within the Country.


Is responsible for the communication strategy for the assigned Country and Category developing Region guidelines.

Participates to the media strategy definition providing inputs to the Region Media Manager.

Monitors the advertising spending and campaigns results, proposing, whenever it is necessary, alternative spending allocation and plan adjustment where required.


Ensures that local consumer promotions are aligned with the overall brand strategy.

Ensures that promotions for the assigned Category are effectively managed in terms of equity, positioning at Country level, coherently with the Group and Region objectives.


Plans and leads the continuous monitoring of brands and Market performance proposing and approving corrective actions to meet consumer needs.

Is responsible of data and insights understanding

Monitors projects and defines resources and priorities to be then discussed and approved by the Region.


Participates to Category Review meetings and other ad-hoc meetings to contribute in identifying the proper strategic direction to strengthen business results.

Shares with the Country General Manager and Kinder Region manager key findings, risks and opportunities related to managed Category within the Country.

Shares with Region Marketing Manager business growth opportunities acting as key referent point for brands within the assigned category.


Is accountable for managing people assigned, ensuring a management system based on Group values, motivation, competence development and empowerment.

Recruits, manages, motivates, coaches and develops the team collaborators under its responsibility

Who we are looking for:

  • Bachelor’s degree in business, marketing, communications, or related field.
  • At least 7 years’ experience in marketing and running a marketing team gained within FMCG multinational business context.
  • Proven marketing campaign experience.
  • Proven ability to manage budgets as well as competence in project and stakeholder management.
  • Experience in working within matrix structure.
  • Professional and proactive work ethic. Effective time management skills and ability to multitask.
  • Good interpersonal, written and oral communication skills.
  • Fluency in English is a must have; Hebrew preferred.
  • Competency in Microsoft applications including Word, Excel, and Outlook.

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world. 

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