Head of Country Trade Marketing & POS, SEA

Job Location: ​Singapore​

Singapore

Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000  dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

If you’re looking for a role with variety, this is it. As a Head of Country Trade Marketing  & POS, You will be empowered to ensure the full execution of the Trade Marketing strategy across all the countries, and through the market Country Trade Marketing Managers (CTMs), becoming the main point of contact of Trade Marketing in the countries assigned and support the development of the Country Bottom Up Plan. You are also responsible in enabling the design, adaptation, production and deployment of the POSMs, and lead the team to ensure the deployment, adoption and improvement of MyPS performance across the responsible markets. 

Main Responsibilities:

1. In-store Activation Management 
Lead the in-market Country Trade Marketing Manager (CTMs) to ensure Trade Marketing (TM) objectives in each market are achieved by:
-Understanding the Channel/ Category/ Brand strategy and co-build the activity plan for the market, together with the Sales and Brand Marketing teams
-Proposing the in-store activation budget according to the bottom-up calculation of the activity plan, with a ROI mindset to maximize impact
-Ensuring excellence in the planning and execution of the activity plan, including the On Time In Full (OTIF) deployment of POSMs and all other activations (Premiums, sampling, promoters, roadshows, etc)
-Actively monitoring and managing the in-store activation budget, ensuring delivery of the plan within allocated budget

2. POSM Development
-Lead the development, adaptation, production, delivery of all POSMs, including Iconic VIPs for key festivals
-Assess agency capability in the markets and assign projects to best-fit, balancing the need for harmonization vs market agility, while ensuring required quality standards and timelines are respected
-Explore new formats/ types of POSMs and piloting them where relevant to the business
-Identify best practices by engaging and creating a strategic framework which helps bring in the best in class solutions and technology to keep Ferrero ahead of the curve in In-Store POSM management 

3. MY PS
Lead the in-market CTMs to ensure: 
-Ensure successful deployment of the MyPS program at the country level 
-Liaise with distributor/country Sales teams and develop the necessary understanding of MyPS program 
-Responsible for My PS score improvement in countries assigned

4. Capability Building 
-Coach the in-market CTMs to be ambassadors for the full TM agenda, to act as a force multiplier by influencing field sales teams, and to work with the distributor/Country sales teams and build their capability on principles of Category management / Instore Activation principles etc. based on provided frameworks by Channel & Category team
-Convert the category Playbooks into Country execution templates to measure performance and provide performance measurement tools
-Through the in-market CTMs, build the MyPS capability of the country /Distributor sales teams
-Identify the learning opportunities in the country Distributor/Sales teams and work in close connection with Trade Marketing team to develop content and materials to bridge the learning gaps
-Educate and train the distributor teams /Country sales teams on the selling story for specific category/Channel 

Who we are looking for:

• Bachelor degree in a business/marketing discipline
• 8-15 years’ experience in Trade Marketing or relevant field  
• Experience in In-store Activation and Channel/Brand Strategy implementation, preferably in FMCG environment
• Proactive, resilient, self-motivated, dynamic, growth mindset and good people management skills
• Market Knowledge: Modern Trade, Impulse Channel, Traditional Trade, Channel & Customer planning, Point of Sales materials
• Fluency in English
• Advanced Excel skill preferred 

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world. 

We encourage all our people to think creatively to set personal targets and objectives and push new, better ways to work.  Employee contribution and engagement at Ferrero is based on three dimensions:  individual, team and organization that’s why you should have the ability to work independently, proactively and as a team member.  A demonstrable great organizing skill and ability to collaborate at all organizational levels will help you in building your position among stakeholders and achieve team goals.