VP, Regional Grocery Channel

We have a current opening for a VP National Grocery and are actively reviewing applications.

As the VP National Grocery, you will lead Ferrero USA’s largest and most strategic channel, owning sales, profit, and volume performance across 20+ iconic brands while managing a high‑performing team of 15 associates. You will set and execute the National Grocery PS1–PS3 strategy, build best‑in‑class joint business partnerships with Regional retailers, to deliver KPIs and Triple win (Customer/ Consumer / Company). With accountability for a $100 Million trade budget, innovation launches, and in‑store execution, this role plays a critical part in accelerating household penetration, outperforming category trends, and strengthening Ferrero’s position as a preferred retail partner.

• Lead team of 15 associates that deliver sales, profit, & volume goals for the largest channel in the US across portfolio of 20+ brands on Ferrero USA (FUSA) Legacy, FMC, Keebler, Power Crunch BUs.
• Develop & implement overall Grocery & Alt/Specialty PS1-PS3 strategy & drive JBP partnerships with Regional retailers to deliver KPIs & Triple win (Customer / Consumer / Company).
• Execute “Best in Class” innovation launches & ensure high quality in-store conditions on everyday & seasonal business.
• Manage broker relationship across 4multiple agencies & maximize return on channel investment in HQ / Retail coverage.
• Manage the deployment of Ferrero’s Regional Grocery Trade budget of $100M delivering annual rate reductions while growing consumption & outpacing competitive / category trends.
• Lead / manage the communication within US Sales Leadership Team & NA Regional Board & provide updates on channel results, industry trends, & progress on driving Household Penetration.
• Build & lead a high performing team culture thru development of KPIs / sales targets & implementation of individual development plans, training, career mapping, & coaching/mentoring associates.

The VP National Grocery will report professionally to VP Core Sales, U.S. 

This role is field based, with candidates ideally located in New Jersey, Chicago or Texas.

• Own financial delivery, KPIs, P&L performance, and sales forecast accuracy for the $400M Regional Grocery business across the full FUSA portfolio

• Lead Regional Grocery strategy, translating long‑term priorities into 50+ KPIs, customer targets, trade‑spend plans, and annual sales planning for 20+ brands

• Drive aggressive growth through omni‑channel (“Fuel the Future”) initiatives, promotional strategy, and coordinated customer programs with Category Management

• Build and manage strategic partnerships and Joint Business Plans with top regional retailers/distributors; lead Top‑to‑Top meetings and long‑lead innovation planning

• Oversee OTIF delivery, supply‑chain performance, freshness/spoil management, and all broker HQ + retail coverage execution

• Lead weekly business cadence and Monthly Business Reviews to ensure delivery of sales, volume, and operational KPIs across multiple agencies

• Manage channel budgets (trade, overhead, selling expense) and implement Commercial Policy (cash terms, swell, rate harmonization, 1N→3N)

• Represent Ferrero at major industry events and operate as a senior leader influencing Channel, Marketing, Supply Chain, Finance, and Trade Marketing

• Build, coach, and develop a high‑performing 30+ person team; enhance talent strategy, bench strength, and leadership capability

• Lead Commercial PS1 (NSV/volume/GM forecasts) and PS3 development for the channel

• Support integration of acquired businesses and drive continuous improvement in cross‑functional processes and ways of working

• Minimum of 15 years of experience

• Bachelors Degree required – Master’s / MBA is a plus

• Proven sales leader with Grocery industry expertise leading large teams, track record of delivering financial results, & building customer relationships at senior levels

• Demonstrated key / national account experience & category mangement in Grocery channel

• Strong financial acumen in Trade Fund & P & L Management

• Strong communication skills and follow-up to influence company and brand strategies / tactics

• Expertise in customer JBP / internal sales planning

• Multi-channel CPG experience (Grocery, Alt/Specialty Mkts, C-store, Mass, Dollar, & E-com)

• Strategic thinking & planning skills to anticipate trends and changing market conditions and take timely appropriate action

• Ability to turn insights into action to convey growth opportunities to influence senior management at Customers/Brokers

• Inspirational leadership and management style that promotes teamwork, elevates associate performance, and nurtures top talent

• Excellent oral and written communication skills with the ability to build consensus & foster positive relationships

• Excellent interpersonal skills with the ability to interact effectively with all levels of the organization and in a variety of cultures

• Ability to collaborate & work well cross-functionally

Field based position & requires 50-60% travel

Artificial Intelligence Disclosure

As part of our recruitment process, Ferrero may use artificial intelligence (AI) enabled tools to assist with reviewing candidate applications. These tools are used solely to support recruiters by summarizing application information and identifying potential alignment with job requirements. AI does not independently screen out or select candidates, and it does not replace human judgment. Final decisions regarding candidate progression are always made by Ferrero recruiters and hiring managers.

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The base salary range for this position is $195,000.00 - $250,000.00 annually. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This range represents the anticipated salary for this position at this time.

In addition to base salary, we offer a comprehensive benefits package, including health insurance, retirement plans, paid time off, and other benefits. Learn more about our benefits at https://www.ferrerocareers.com/us/en/our-benefits.

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
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Ferrero is an equal opportunity employer and complies with all applicable human rights laws. Ferrero will recruit, hire, train, and promote all persons without regard to race, creed, color, sex (including pregnancy, gender, sexual orientation, and gender identity), religion, national origin or ancestry, age, disability, or history of disability (except where physical or mental abilities are a bona fide occupational requirement and the individual is not able to perform the essential functions of the position even with reasonable accommodations), citizenship, or any other protected characteristic.

Ferrero will accommodate the needs of applicants with disabilities throughout all stages of the selection process. If you need accommodation during the recruitment process, please advise the People & Organization (HR) Representative. Information relating to the need for accommodation and accommodation measures will be addressed confidentially.