Shopper Activation Executive

The Shopper Activation Executive role supports the delivery of best‑in‑class in‑store activation across the ANZ and plays a key part in bringing brand and shopper strategies to life at point of sale, with a primary focus on Tic Tac brand, while also supporting other brands as required.

The Shopper Activation Executive will work closely with Sales, Marketing, Category and Field teams, as well as external partners, to ensure retail activations are executed with excellence, on time and within budget.

• Support the development and execution of high‑impact point-of-sales materials (POS) and in‑store activation plans aligned to brand and shopper strategies
• Manage POS projects end‑to‑end, from briefing through to production, delivery and in‑store execution
• Conduct store visits to monitor execution quality, competitor activity and activation effectiveness
• Support planning and execution of shopper marketing initiatives across key retail customers, both in‑store and online
• Work cross‑functionally to ensure strong execution and clear communication
• Evaluate campaign performance and share learnings to inform future planning
• Liaise with creative, print and production suppliers to deliver POS materials on time and to specification
• Support supplier performance reviews and continuous improvement initiatives
• Support internal processes related to packaging codes, pre‑packs and POS stock management
• Assist with POS budget tracking, reporting and invoice reconciliation
• Ensure accurate documentation and coordination across teams
• Act as a key point of contact between Sales, Marketing, Category, Retail Operations and external partners
• Liaise with regional and global stakeholders to support approvals, alignment and sharing of best practice

• University degree in Marketing, Business, Commerce or a related discipline
• Relevant experience in trade marketing, shopper marketing, retail activation or commercial roles
• Experience in an FMCG or retail environment is strongly preferred
• Exposure to POS, in‑store execution or campaign coordination is an advantage
• Strong organisational and project coordination skills
• Ability to manage multiple priorities and deadlines in a fast‑paced environment
• Clear and confident communication skills, with the ability to work effectively with a wide range of stakeholders
• Strong attention to detail with an analytical mindset
• Proactive, collaborative and solution‑focused approach

Careers with caring built in - discover our benefits here.

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here.