Modern Trade Channel Development Manager

For our Ferrero Romania business unit based in Bucharest, we are currently looking for a Modern Trade Channel & Development Manager to support the Modern Trade and Category Development Manager, to whom will report directly, to act as the main point of contact within Trade Marketing, concerning the assigned channel / category, providing support to Sales and Marketing in the development of the Company Plan, sharing with the team ad-hoc analysis performed, supporting Sales in the preparation of offers to customers and maintaining track of the actual in-store implementation of the agreed activities.

You will need to foster a strong mindset within your direct reports to proactively identify business opportunities and areas for improvement across categories, customers, and channels. Ensure they are well-prepared to effectively support both Sales and Marketing teams.

In this role, you will bring Ferrero’s brands to life in the retail environment, turning strategic plans into impactful shopper experiences. Working at the intersection of Marketing and Sales, you will translate brand ambitions into tailored customer opportunities, ensuring our products show up in stores in a way that captivates both shoppers and partners.

You will dive into business performance to understand how categories evolve, where our brands stand versus competitors, and where growth can come from. These insights will help you shape portfolio management, promotional direction, and customer‑specific activation plans.

Collaboration will be at the heart of your work. Together with the Key Account Managers, you will build customer plans rooted in strong analysis and aligned with Ferrero’s commercial guidelines. You will also support negotiations by preparing compelling, insight‑based selling stories that connect customer needs with our strategic priorities.

Once activities are underway, you will follow the full journey — preparing customer offers, tracking in‑store execution, and evaluating the impact of each initiative. You will also contribute to shaping the retail experience through channel‑level category assessments that help elevate Ferrero’s visibility and performance.

Throughout all this, you will work closely with the POS Development & Implementation Manager to create materials that embody Ferrero’s quality and attention to detail.

What makes someone thrive here? Roughly five years in Client & Category Management within FMCG, a comfort with cross‑functional processes, and an analytical mindset that spots patterns fast and translates them into action. Experience supporting retail activations from the shopper perspective helps. A background in Sales, Marketing or Trade Marketing adds a valuable, wider business lens.

In this role, shopper and customer understanding come together to shape what happens in store across Pralines, Tablets, Snacks, Chilled and Spreads. Market insights from Nielsen, YouGov, Euromonitor and internal dashboards stop being numbers on a slide and become the brief for what happens next. Based on your analysis, you bring an understanding of customer management levels and efficient cross-functional process management.

Fluency in Romanian and English keeps collaboration smooth; occasional travel brings the reality of execution into every plan. Communication and coordination come naturally, and structure is the superpower that keeps complex projects moving.

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Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
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