Regional Snack Key Account Manager
As a Key account Manager, you will be in charge of all the assigned account related business management which is including national joint sales forecast, obsolete management, and also customer account receivable reconcile & order management as well. This role will be working closely with cross functional team and regional sales directly to achieve sales target in all manners.
Sales Strategy
- Propose the planning for the assigned customers at the central level to implement the strategic goals set for the business growth
- Propose commercial policy, trade terms and customer plans
Sales Forecast, Budget and Objectives
- Proposes a Sales Budget (volumes, trade spending, etc.) for the Regional Snack Key Accounts assigned
- Allocate KA volumes and trade spending budgets to regions
- Monitors Sales Targets achievement on monthly bases and proposes to national KAM revision where necessary (volumes, value, profits)
- Forecast promotional SKU quantities
Customer Plans for the customers assigned
- Analyzes current Customer Performance and defines future Business Opportunities
- Defines Customer-specific Goals and Strategy
- Develops SWOT Analyses & Performance Reviews by Customer
- Defines Action Plan by Customer
- Continuously Monitors Customers Performance
- Take actions on issues with credits
- Review regional proposals on Key accounts and conform compliance with commercial policy;
Negotiation Activities with the customers assigned
- Defines and Negotiates Contracts with the Customers assigned
- Develops with the support of Trade Marketing, specific Sales Arguments to achieve the Strategic Goals of the customers assigned
- Negotiates with customers the Annual / Session Promotion Plan according to Marketing plan
- Negotiates implementation of planogram and position at central level, and provides support and guidance to sales field for local implementation.
Trade Spending for the customers assigned
- Keeps Trade Spending within the Guidelines established by the Ferrero Commercial Policy
- Approves payments
- Ties Trade Spending to specific Business-driving Activities (Promotions, 2nd Placements, etc.)
- Analyses trade spending and ensures the best return on investment
- Respect and improve the Profit and Loss by customer
- Check and calculate distributor trading terms reimbursement
Data analysis
- Collect and analyze key account performances and market trends
- Prepare internal reports for data sharing (scan data, project evaluations, promotions ROI..)
- Other tasks assigned by line manager or company
- Mandatory: Bachelor’s degree or above.
- Snack account management working experience in FMCG industry is necessary.
- Knowledge of inventory, order management, logistics and supply chain.
- Knowledge of Order-to-Cash management.
- Trade Spending management experience in all manners
- Strong customer negotiation skills and analytical skills.
- Computer skills - advanced Excel, PPT, MS Office user.
Careers with caring built in - discover our benefits here.
Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here.