Channel Development Manager, Philippines

The role is responsible for achieving volume and value targets for the General Trade / Traditional Trade channel by leading commercial strategy, execution, and performance with a national distributor. It focuses on channel growth through business analysis, opportunity identification, and execution excellence across all regions.

• Lead Joint Business Planning with the distributor and collaborate with Regional Sales Managers to cascade and monitor execution
• Work with cross-functional teams on channel and category initiatives
• Champion distribution expansion by identifying new numeric distribution opportunities, filling assortment gaps, and ensuring availability of priority SKUs in targeted territories
• Drive in-store visibility improvements, with emphasis on deploying and maximizing the visicooler program in General Trade
• Support distributor sales teams in executing promotional programs and uphold in-store execution standards through the My Perfect Store framework
• Develop channel planning and implement strategic goals for business growth
• Define distribution targets per SKU, display standards, and POS materials for the assigned channel
• Propose sales budgets and monitor achievement, revising targets as necessary
• Lead customer and channel-specific plans to generate faster off-take and achieve sales objectives
• Analyze customer performance and define future business opportunities
• Develop sales arguments with Trade Marketing to support distributor teams
• Manage trade spend within guidelines, approve distributor claims, and ensure ROI
• Monitor execution of distribution, display, and activation targets; coordinate with distributor teams for local execution
• Evaluate proposals from distributor teams to ensure alignment with channel and category strategy
• Review and resolve SOA issues with distributors

• University degree in Business or related field
• Relevant experience and deep market knowledge across Traditional Trade, with solid understanding of distributor management, impulse products, channel planning, and commercial processes
• Experience managing chillers in frozen, chilled, or ice cream categories is considered an advantage
• Strong analytical, account management, negotiation, and leadership skills
• Proactive and dynamic approach, accountability, and results orientation
• Fluency in English is required
• Proficiency in Microsoft Excel and PowerPoint

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Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here.