Sr Brand Manager Nutella LADM
Plan and execute the short- and medium-term marketing strategy for the category Nutella at the LADM Cluster (Colombia, Ecuador, Peru, and Chile) and regional levels, in order to ensure the established long-term objectives are met, through the definition and execution of marketing strategies, innovations, and commercial plans.
- Design and execute strategies and tactics for short- and medium-term brand development.
- Analyze market trends, internal and external information, and consumer behavior.
- Coordinate processes that impact brand objectives with internal support areas (sales, trade marketing, workflow, controlling, legal, supply chain, finance, PFM) and external areas (media agencies, creative agencies, research agencies).
- Lead the development of creative pieces and media campaigns for brands.
- Execute and control the regional budget for brands in order to guarantee volume, net sales, and margin results.
- Lead and execute projects that impact brands in the short and medium term (launches, seasons, digital and BTL advertising, other brand campaigns, etc.)
- Support the Senior Regional Category Manager in highly complex projects (communication, portfolio, A&P, pricing)
- Lead and coordinate the direct team and cross-functional teams in the fulfillment of their responsibilities and professional development.
- Comply with the code of ethics, policies, rules, and internal procedures determined by the Group and the Company in the performance of the job.
- Comply with the responsibilities and duties related to the operation of the Occupational Health and Safety System in the exercise of the position.
Professional in Marketing, Business Administration, or related fields, with experience in marketing. From 5 to 8 years of experiencie, Advanced English, Office Tools, Data Base Management (Nielsen and others)
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