Regional Sales Manager, West - UNFI

We have a current opening for a Regional Sales Manager, West - UNFI and are actively reviewing applications.

As the Regional Sales Manager, West - UNFI, you will take the lead in developing, executing, and driving a financial and retail sales plan for UNFI Conventional & downstream retailers, Hawaii, and Grocery Outlet—helping deliver sales and profit growth across existing and new Ferrero products.

In this role, you will serve as the primary point of contact for Account Buyers, managing strong customer relationships and partnering closely with brokers to execute commercial strategies. You will report to the Grocery West Sales Director and play a key role in shaping regional performance through a data-driven, proactive, collaborative, and solution-oriented approach.

This role is field-based and requires up to 50-60% travel, with candidates ideally based in Chicago, Dallas or California for proximity to customers.

• Responsible for all aspects of Account Management with assigned customers: UNFI Conventional & downstream retailers, Hawaii, Grocery Outlet
• Achieve Net Sales and Trade Rate quota to contribute to total budget attainment
• Lead all sales calls, business reviews and develop key presentations to effectively drive initiatives for customer category and Ferrero
• Own relationship with all customer category buyers and execute formalized, value-added engagement plan with established feedback loop to act on customer input

• Align customer initiatives to Ferrero strategic enablers to drive meaningful JBP process & strategic planning

• Develop customer specific plans working collaboratively with Trade Marketing, Category Management, Revenue Growth Management and Finance
• Identify medium and long-term business opportunities at all customers in category management and work cross-functionally to execute and capture the opportunities
• Achieve KPI’s to contribute to total Sales Group KPI attainment
• Use trade judiciously to drive demand at all customers in category and deliver financial budgets
• Develop accurate SKU-level forecasts each month based on expected demand, seasons, and promotions and own forecast accuracy for all customers with feedback loop when forecasts are not correct
• Drive accountability and results with Broker partner at all levels
• Manage customer payments/deduction process

• Bachelor’s Degree is required; MBA is a plus
• At least 5 years of Sales, Account Management, Merchandising and/or Category/Trade Management experience is required
• Prior experience calling on these customers is preferred
• Proven collaborative and solution oriented track record
• Experience in broker management
• Effective interpersonal skills to interface with the necessary internal and external stakeholders
• Strategic planning and expertise in executing annual business plan
• Strong financial and business acumen
• Powerful story telling competencies to present key insights externally and internally
• Strong data analysis skills (IRI, Supply Chain) to monitor, report and proactively address customer performance and trends in category and develop strategies to close gaps, increase sales, etc
• Strategic and proactive thinking to develop sales strategies and translate them into distribution, shelving, pricing and merchandising objectives
• Enterprise mindset and desire to build a successful career with a growing global company
• Strong business development skills to identify and enable opportunities and growth
• Ability to travel 50% - 60%

Artificial Intelligence Disclosure
As part of our recruitment process, Ferrero may use artificial intelligence (AI) enabled tools to assist with reviewing candidate applications. These tools are used solely to support recruiters by summarizing application information and identifying potential alignment with job requirements. AI does not independently screen out or select candidates, and it does not replace human judgment. Final decisions regarding candidate progression are always made by Ferrero recruiters and hiring managers.

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The base salary range for this position is $98,000.00 - $123,000.00 annually. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This range represents the anticipated salary for this position at this time.

In addition to base salary, we offer a comprehensive benefits package, including health insurance, retirement plans, paid time off, and other benefits.

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
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Ferrero is an equal opportunity employer and complies with all applicable human rights laws. Ferrero will recruit, hire, train, and promote all persons without regard to race, creed, color, sex (including pregnancy, gender, sexual orientation, and gender identity), religion, national origin or ancestry, age, disability, or history of disability (except where physical or mental abilities are a bona fide occupational requirement and the individual is not able to perform the essential functions of the position even with reasonable accommodations), citizenship, or any other protected characteristic. 

Ferrero will accommodate the needs of applicants with disabilities throughout all stages of the selection process. If you need accommodation during the recruitment process, please advise the People & Organization (HR) Representative. Information relating to the need for accommodation and accommodation measures will be addressed confidentially.