Brand Manager Nutella Conosur
Marketing
Job ID:
78322
buenos aires, B, AR (Hybrid)
Permanent
| Lead the implementation of the brand's marketing strategy and plan for full Nutella powerbrand ( Spreads, Snacks, Food Service and future innovation) . Fully and autonomously manage the brand business in ConoSur (Ar, Uy & Py) ensuring the execution of the established plans in order to create brand value and increase the size and profitability of the business. |
| Define the calendar of brand activities in Conosur following regional and Global guidelines. | |||
| Understanding of consumers/shoppers (current and potential), the market, the brand, and the competition, identifying issues and opportunities to support decision making, improving KPI's, contributing to business development and strengthening the brand's bond with consumers (current and potential). | |||
| Lead the innovation development with the full Business case asessement and ensure implementation. | |||
| Develop strategic relationships with the multifunctional team: Factory, Supply Chain, Sales, Trade Marketing and Administration & Finance. | |||
| Participation in monthly category meetings at Regional and Global level, updating key stakeholders on the evolution of the business and the development of the brand's projects. | |||
| Manage the P&L evolution leading the necessary actions to achieve the objectives. | |||
| Lead the comunication strategy, ensuring local relevance and media plan. | |||
| Manage the brand budget (allocation, monitoring, control, and correction of deviations). | |||
Lead the S&OP & demand planning process ensuring compliance with objectives and proposing action plans. |
- University Degree. MBA or Postgraduate Commercial Degree (preferred). Professional with at least 10 years of experience in Marketing areas in mass consumption companies, with a minimum of 2 years leading a brand or business.
- From 8 a 10 years of experience in Marketing.
- Experience in mass consumption; food industry
- Project Management
- MS Excel y Powerpoint. SAP.
- English: min advanced written and oral level /ideal: fluent
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