Omni Channel Sr. Manager, Kroger

We have a current opening for an Omni Channel Sr. Manager – Kroger and are actively reviewing applications.

The Omnichannel Manager – Kroger will be part of Ferrero USA’s transformative eCommerce and Omnichannel Shopper Experience team, responsible for driving growth across online and offline channels with one of our key retail partners, Kroger. This role focuses on maximizing sales and merchandising support for Ferrero’s portfolio while ensuring seamless integration between digital and in-store activations. The ideal candidate will be a strategic thinker with strong executional skills, capable of managing complex campaigns, educating partners, and championing best practices in eCommerce/Digital Shelf strategy and Omnichannel Shopper marketing.

• • Lead Ferrero’s eCommerce strategy and Omnichannel Shopper Marketing planning for the Kroger account and develop strong relationships with Kroger’s digital merchants and KPM teams to influence and drive growth of our omnichannel sales across all categories/brands
  • Drive best-in-class Digital Shelf and Omnichannel Shopper Marketing planning and execution in collaboration with internal and external partners (KPM, agencies):
  • • Monitor Digital Shelf KPIs and eSales performance / consumption against target and lead cross-functional efforts to close the gaps.
    • Identify eCommerce Assortment opportunities & SKU priorities based on Digital penetration trends
    • Manage relationship with Retailer’s Digital Merchants to influence taxonomy changes, unlock e-category placements etc.
    • Coordinate with Sales team to drive sell-in for the eCom priority SKUs, ensure broad distribution and proper in-stock level for OPD
    • Manage the eCom content on Kroger.com and coordinate with HQ eCom content team and agency to ensure all SKUs have PDP content published in time for new items’ launch, seasons etc.; provide accurate and updated Kroger Assortment list and required timing for publishing, any updates on retailer guidelines for PDP content etc.
    • Coordinate with Sales team the Digital Promos strategy and align on Trade budget needs
  • • Manage Kroger’s Omnichannel Shopper Marketing planning and execution with KPM and agencies, align on campaign tactical plan and proper budget allocation, review mid/post campaigns results and drive performance optimization to achieve the sales and marketing objectives (with agency support). Coordinate and align with the HQ Omnichannel Shopper Experience team the Kroger plan fits within the Brands’ national campaign strategy.
    • Align digital plans with in-store activations leading Omnichannel Shopper Marketing planning.
    • Deliver monthly performance insights and strategic recommendations.
  • Provide insights on digital customer trends and industry benchmarks.
  • Identify growth opportunities with Kroger Sales Teams and support sell-in plans.
  • Develop Test & Learn programs and best-practice repositories for retail digital marketing.
  • Serve as internal expert and advocate for eCommerce and KPM; share knowledge and educate cross-functional teams.
  • Monitor competitor activity and identify innovation opportunities.
  • Maintain strong relationships with retailer marketing/media teams.
  • Integrate eCommerce activations into customer plans and maximize brand digital advertising efficiency with agency and Kroger Precision Marketing (KPM). 

• Bachelor’s Degree required; Master’s Degree a plus.
• Strong analytical, strategic thinking, and communication skills.
• Experience in eCommerce, Omnichannel strategy, Retail Media, and shopper marketing preferred.
• Familiarity with Kroger Precision Marketing (KPM).
• A minimum of 3 years of eCommerce digital marketing experience
• Must have experience with launching and optimizing Search campaigns on retailer.com (Amazon, Instacart, Walmart etc.)
• Knowledge of Shopper Marketing/In-store marketing
• CPG industry experience a plus

Artificial Intelligence Disclosure

As part of our recruitment process, Ferrero may use artificial intelligence (AI) enabled tools to assist with reviewing candidate applications. These tools are used solely to support recruiters by summarizing application information and identifying potential alignment with job requirements. AI does not independently screen out or select candidates, and it does not replace human judgment. Final decisions regarding candidate progression are always made by Ferrero recruiters and hiring managers.

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The base salary range for this position is $145,000.00 - $180,000 annually. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This range represents the anticipated salary for this position at this time.​

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In addition to base salary, we offer a comprehensive benefits package, including health insurance, retirement plans, paid time off, and other benefits.

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
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Ferrero is an equal opportunity employer and complies with all applicable human rights laws. Ferrero will recruit, hire, train, and promote all persons without regard to race, creed, color, sex (including pregnancy, gender, sexual orientation, and gender identity), religion, national origin or ancestry, age, disability, or history of disability (except where physical or mental abilities are a bona fide occupational requirement and the individual is not able to perform the essential functions of the position even with reasonable accommodations), citizenship, or any other protected characteristic.

Ferrero will accommodate the needs of applicants with disabilities throughout all stages of the selection process. If you need accommodation during the recruitment process, please advise the People & Organization (HR) Representative. Information relating to the need for accommodation and accommodation measures will be addressed confidentially.