Brand Manager Ice Cream

Job Location: Greenford, London

Company Description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38,767  dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

The Brand Manager Ice Cream position at Ferrero offers an exhilarating opportunity for individuals passionate about making a significant impact within the ice cream category. As part of this dynamic role, you will play a crucial part in driving the success of Ferrero's ice cream portfolio, directly contributing to achieving ambitious targets in terms of Profit and Loss, market share, and competitive standing.

Working under the guidance of both the Marketing Manager for the UK and Ireland and the Marketing Manager of your assigned category, you will be instrumental in shaping the strategic direction of Ferrero's ice cream products. This entails not just supporting the definition of the brand's positioning and detailed strategies but also taking a hands-on approach in developing and implementing innovative ideas, projects, and actions that align with these strategies.

A key aspect of your role will involve vigilant monitoring and management of costs associated with advertising, promotions, and research to ensure they remain within the set budget limits. This financial stewardship is essential for maximising the effectiveness of marketing expenditures and ensuring the financial health of the category.

This position is perfect for creative and strategic thinkers who are ready to dive into the fast-paced world of ice cream marketing. You'll have the opportunity to work on exciting projects, collaborate with a team of dedicated professionals, and leave a lasting mark on one of the most beloved brands in the world. If you're looking for a role where you can blend creativity with strategic financial management to drive category growth, then the Brand Manager Ice Cream at Ferrero is your next great adventure.

Main Responsibilities:

As the Brand Manager for Ferrero's ice cream category, you will play a pivotal role in driving the brand towards achieving its sales, market share, and strategic positioning objectives. Your responsibilities will encompass a wide range of activities, requiring a collaborative approach with the Marketing Manager to provide crucial information for strategic marketing planning. This includes managing budgets for advertising, promotions, and market research to ensure strategic goals are effectively met.

You will be instrumental in portfolio strategy, where you will evaluate product mixes, propose strategic SKUs, and lead new product development projects. In terms of communication and media strategy, you will target specific audiences, optimise the media mix, and ensure that campaigns are developed within budget constraints and adhere to legal standards.

In promoting the brand, you will propose promotional strategies, oversee the development of promotional materials, and evaluate the effectiveness of promotional activities. Additionally, you will be involved in experimental launches, analyzing outcomes to refine strategies, and monitoring key business metrics such as sales forecasts and market data to make informed strategic adjustments.

You will also engage in both strategic and operational research projects aimed at enhancing the brand's positioning and operational efficiencies. Preparing annual budgets and resource plans will be part of your duties to ensure the team is equipped to achieve its objectives.

Your role demands a combination of strategic insight, financial acumen, and creative thinking, positioning you as a key driver in propelling Ferrero's ice cream brand forward in a competitive market.

Who we are looking for:

The Brand Manager role at Ferrero requires a unique blend of skills and knowledge, central to which is the ability to articulate the brand's vision compellingly and manage relationships effectively, both internally and with external agencies. Solid brand marketing experience and excellent communication skills are essential. Leadership qualities are crucial for project and team management, alongside a strong commitment to the brand and financial savvy to make informed decisions and manage budgets.

Candidates must be analytical, capable of problem-solving, and adept at multitasking and prioritising in a fast-paced environment. Resilience and adaptability are key to managing change, while an understanding of the UK market and Ferrero’s culture will align strategies with local preferences and corporate objectives. Experience in the ice cream sector or luxury goods is a plus but not mandatory.

Ultimately, you will need a blend of strategic thinking, creativity, and market understanding to drive growth and maintain Ferrero's competitive edge in the ice cream category.

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.