Global Category Dev. Mgr Sugar & Better For You

We are looking for a Category Development Manager to join our Sugar & Better For You Division and drive the strategic development and execution of category growth plans across geographies and channels. In this role, you will act as the key commercial link between Global Category Strategy and local Sales teams, ensuring the activation of strategic priorities and the development of shopper-centric solutions that deliver value for Ferrero, our customers and consumers. 

As Category Development Manager, you will be responsible for translating global category strategies into actionable commercial plans, ensuring alignment across markets and channels. You will lead the development of global brand activation guidelines, support portfolio performance in mature markets, and define rollout strategies for emerging ones. 

You will coordinate the innovation pipeline across the Suger and BFY portfolio, integrating product, pack and trade considerations. Leveraging shopper insights, you will develop category management and shopper marketing strategies that enhance engagement and conversion across all touchpoints, both online and offline. 

You will also play a key role in building group capabilities in category and shopper marketing, fostering customer collaboration and category partnerships. As a people manager, you will lead and develop your team, ensuring motivation, growth and alignment with Ferrero’s values. 

You bring at least 10 years of experience in category management, trade marketing, or commercial strategy, ideally within the FMCG sector and ideally with experience within the Sugar or Snacking category. You bring a strong understanding of shopper behavior, retail dynamics, and cross-functional collaboration, paired with a strategic and analytical mindset that allows you to influence across functions and geographies, together with experience in managing teams and developing talent. 

Fluency in English is required; additional languages are a plus. 

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Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
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