FAP Region Brand Manager

Ferrero is looking for a Regional Brand Manager to help shape and deliver brand strategy across the Asia Pacific region.

Operating in a matrix environment, this role acts as a key connector between Global/Area Category teams, Regional Leadership, and local Cluster marketing teams, ensuring strong alignment between global brand ambition and local market execution.

The role supports and drives regional brand initiatives across strategy, portfolio management, communication development, innovation, and performance tracking, with the objective of delivering sustainable sales growth, profitability, and brand equity across diverse markets.

• Support the development and deployment of regional brand strategies aligned with global positioning
• Contribute to mid‑term growth strategies and annual planning for priority markets
• Partner with Area and Cluster teams to translate strategic intent into executable plans, work on the topline and P&L recommendations to fuel growth ambitions
• Safeguard brand consistency across all regional assets in line with global brand governance
• Analyse brand performance (sell‑in, sell‑out, market share, distribution, A&P ROI) and translate insights into actions
• Own and manage regional KPI dashboards, highlighting risks, opportunities, and corrective actions
• Lead SKU‑level portfolio analysis to support range optimization, prioritization of launches and production allocation across the region
• Contribute to the regional NPD roadmap and business case development through market sizing and scenario analysis
• Track NPD performance against agreed KPIs and recommend optimisation actions, enable Cluster teams with guidance for local NPD roll‑outs
• Ensure the development of regional omni‑channel campaigns (digital, POSM, institutional communication)
• Coordinate with creative, digital, and media agencies from briefing to evaluation
• Manage asset approvals and ensure timely delivery to markets
• Consolidate post‑campaign evaluations and test‑and‑learn insights
• Work closely with relevant internal teams and external agencies
• Act as a trusted partner to Cluster marketing teams, sharing best practices and tools
• Review and monitor regional marketing budgets, track brand P&L performance in collaboration with Finance
• Ensure budget compliance and support corrective actions when required

• University degree in Marketing, Business, or a related field
• Relevant experience in brand marketing, preferably within FMCG
• Strong experience in brand strategy, portfolio management, and campaign development
• Strong understanding of brand management principles and marketing frameworks
• Proven exposure to regional or multi‑market roles, ideally within Asia
• Experience working in matrix and cross‑cultural environments
• Ability to influence and collaborate across functions and seniority levels
• Commercial mindset with comfort navigating ambiguity and complexity
• Solid analytical skills with experience interpreting market research and performance data
• Excellent project management and organizational skills, strong communication and presentation skills
• MS Office advanced skills, experience with SAP is highly regarded

Careers with caring built in - discover our benefits here.

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.