Brand Manager Ice Cream Innovation

As a Brand Manager Ice Cream Innovation in Ferrero’s Ice Cream Division, you will contribute to shaping the future of our ice cream portfolio by identifying growth opportunities, translating consumer and market insights into actionable innovation projects, and supporting cross-functional teams throughout the product development journey. You will collaborate closely with internal stakeholders across marketing, R&D, sales, and supply chain, as well as external partners and production sites, to bring exciting new ice cream experiences to market. 

Thanks to your curiosity and focus on innovation, you will support the development of new product concepts that align with both category strategy and emerging consumer trends. By collecting insights from business stakeholders and staying close to market needs, you’ll help shape meaningful innovation pipelines that respond to real opportunities. Your contribution to ideation sessions will reflect a strong consumer perspective and a hands-on understanding of what drives relevance and appeal. 

You will carry out market analysis using tools like Nielsen and IRI, helping identify gaps, category dynamics, and growth opportunities. These insights will feed into building robust business cases, where you’ll support in defining volume forecasts, pricing approaches, and margin assumptions to support decision-making on new product initiatives. You’ll also support activities like packaging development and consumer testing, helping ensure concepts translate effectively into viable products. 

Throughout the development journey, you’ll coordinate cross-functional teams and liaise with internal and external production sites to assess feasibility and manage project timelines. Your structured way of working and attention to detail will help keep budgets, deliverables, and milestones on track, supporting the smooth and timely launch of new products into the market. 

Thanks to your background in Marketing, Economics, or a related field, and at least 3 years of experience, ideally in ice cream or a related FMCG field you’ll be ready to support innovation projects with a solid grasp of category dynamics. Your understanding of P&L and business drivers will help guide sound, insight-based decisions. 

The ability to gather data from a range of sources and communicate your findings through strong presentation is key. Your organized and detail-focused approach will support smooth project execution, even in fast-moving settings. 

With a consumer-centric mindset and a passion for innovation, you’ll contribute actively to product development. Fluent English is important for this role, and any additional language is appreciated (ideally Italian). A proactive and collaborative way of working will support your impact from day one. 

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Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.