Brand and Intelligence Analyst

At Ferrero, we believe the moments of joy we create begin with deep understanding – of our shoppers, our partners and each other. We’re looking for a Brand & Intelligence Analyst to join our Consumer and Shopper Understanding team in the UK & Ireland and help turn data into meaningful, actionable insight.  

In this role you will play an important part in analysing and interpreting our continuous data sources to answer critical business questions. Your insights will support Brand Marketing, Trade Marketing, Category and Sales teams, helping them make confident, informed decisions that drive sustainable growth.  

You will work with retail and consumer panel databases to uncover the drivers behind performance. You will collaborate with colleagues to strengthen and expand our in-house capabilities, from identifying and piloting new partners to scaling successful solutions across the UK & Ireland and wider group. Working closely with cross functional teams, you will help define robust methodologies and criteria, including forecasting approaches, to ensure our analytics consistently deliver value.  

You will support business decision making and prioritisation by providing advanced data analysis and clear actionable recommendations. Through contributions to competitive intelligence activities, you will help identify emerging risks and opportunities that shape our future direction. Acting as a centre of expertise in Business Intelligence and Analytics topics, you will champion knowledge sharing and promote best practices across teams, aligning reporting standards and metrics at both central and local levels. Engaging with the UK & Ireland BI community, you will foster collaboration and continuous improvement. 

Data quality and governance will sit at the heart of your work. You will be responsible for ongoing data cleaning, coding and automation processes, setting clear rules and standards to ensure accuracy, consistency and accessibility. By monitoring business performance across retail and consumer databases, you will help maintain a clear and reliable view of performance across categories and geographies. You will also contribute to the development and expansion of our shared knowledge platform, strengthening insight-sharing across the organisation. 

Collaboration extends beyond our internal teams. You will work alongside Data Governance and Advanced Analytics colleagues to manage relationships with key data and analytics partners, contribute to vendor feedback processes and support market screening to identify new tools and providers that can enhance our capabilities.

We’re looking for someone with at least two years’ experience in Business Intelligence, gained either within a Market Research Agency or on the client side. You bring strong analytical skills, close attention to detail and the confidence to manage analysis and reporting independently. You are comfortable working in a fast-paced environment with a diverse range of stakeholders, able to prioritise effectively and respond with agility. 

When presented with a business question, you know how to identify the right analytical approach, conduct thorough analysis and communicate clear findings with practical recommendations. You have experience using one or more leading statistical or BI platforms, such as Numerator MWP, NielsenIQ or Circana Liquid Data, and you are confident working quickly and accurately. Most importantly, you are able to connect insights from multiple sources to inform business plans and strategies. 

At Ferrero, we value different perspectives, backgrounds and experiences. We are committed to creating an inclusive environment where everyone feels respected, supported and empowered to contribute. If you are passionate about transforming data into impact and want to be part of a collaborative team shaping the future of our brands, we would love to hear from you. 

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Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
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