Ice Cream Category Specialist

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000  dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

We are looking for an Ice Cream Category Specialist to support the growth of the Ice Cream category in the US/RW market. In this role, you will contribute to the execution of category strategies and shopper activation plans, working closely with local Sales and Marketing teams to drive engagement and conversion across all shopper touchpoints.

In this role, you will support the commercial activation of global category priorities in the US/RW areas, helping to improve portfolio performance and ensure consistent rollout of brand activation guidelines.

You will contribute to the development of shopper insights and activation strategies tailored to the US/RW market, optimizing assortment, pack-price architecture and in-store visibility across channels. You will also support the coordination of innovation launches, ensuring alignment with trade and shopper needs.

Your role will involve close collaboration with cross-functional teams to ensure that category strategies are effectively translated into execution plans that deliver value for Ferrero, our customers and consumers.

You bring 5+ years of experience in category management, shopper marketing or trade marketing, preferably within the FMCG industry and with exposure to the US/RW retail landscape.

You are analytical, collaborative and consumer-focused, with a strong ability to translate insights into actionable plans. You are fluent in English and comfortable working in a fast-paced, cross-functional environment.

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.