Director, Shopper Insights
The Director, Shopper Insights will lead and elevate the shopper insights practice for Ferrero North America, delivering best-in-class insights across multiple categories, channels, and retailers. This role will shape how we understand the “why” behind shopper behaviors and translate those learnings into strategic, actionable recommendations that drive growth.
Reporting to the Vice President, Consumer & Shopper Understanding (CSU) for North America, the Director will initially manage one direct report, with planned team expansion over time.
- Lead and grow the Shopper Insights team, establishing foundational practices and scalable capabilities.
- Develop and execute a comprehensive learning plan, including objectives, methodologies, and supplier management.
- Uncover shopper motivations through qualitative and quantitative research and translate findings into strategic recommendations.
- Partner with Marketing, Sales, Category Management, and CSU leadership to drive insight-based initiatives.
- Build customized insight solutions for key retailers while creating scalable approaches for broader customer needs.
- Present insights and strategic recommendations to senior leadership and retail partners to influence decision-making.
- Provide thought leadership on shopper journeys, category growth, trends, and the demand landscape.
- Identify cross-category and cross-customer opportunities through POS, panel, and trend analysis.
- Define and track key Shopper Insights KPIs and foster a strong test-and-learn culture.
- Ensure consistency, excellence, and rigor across all Shopper Insights deliverables and processes.
- 12+ years of experience in consumer insights, with significant experience in Shopper Insights or Category Management.
- Proven success leading a Shopper Insights team in a matrixed environment.
- Experience in CPG/Food strongly preferred.
- Ability to manage multiple high-impact, high-visibility projects simultaneously.
- Exceptional communication, storytelling, and presentation skills.
- Strong proficiency across qualitative and quantitative research methodologies
The base salary range for this position is $185,000 - $230,000 annually. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This range represents the anticipated salary for this position at this time.
In addition to base salary, we offer a comprehensive benefits package, including health insurance, retirement plans, paid time off, and other benefits. Learn more about our benefits at https://www.ferrerocareers.com/us/en/our-benefits.
Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here.