Senior Key Account Manager Top 3 Retail BeLux

This senior commercial role combines full commercial ownership with people leadership to drive sustainable growth, operational excellence, and long-term partnerships with one of our Top 3 food retail customers.

As Senior Key Account Manager, you will have end-to-end responsibility for our Spreads, Confectionery, and Better-for-You portfolio. You will lead the customer partnership, joint business planning, and all commercial negotiations, while driving sales growth and ensuring the flawless execution of pricing, promotions, and commercial initiatives. Working closely with the Channel Manager, you will contribute to the definition of channel strategy, target setting, and promotional policies, and support the development of broader commercial priorities.

A key part of the role is building and maintaining strong, long-term customer relationships. You will ensure a high level of trade contact to deepen market knowledge and translate insights into actionable commercial plans. Internally, you will align closely with Trade Marketing and other cross-functional teams to analyze customer performance, including sell-in and sell-out data, and to develop account plans that support both customer objectives and company strategy.

You will be responsible for sales performance tracking, forecasting, and budget management for your assigned accounts. This includes proposing sales volume budgets, managing contractual agreements, monitoring costs versus budget, and ensuring compliance with financial and promotional guidelines. You will proactively identify opportunities for growth, develop persuasive sales arguments and presentations, and ensure promotional plans are aligned with marketing strategy. Operational challenges such as promotions or delivery issues will be addressed in a solution-oriented and proactive manner.

In this role, you will work closely with cross-functional teams including Marketing, Supply Chain, and Finance, while leading the Customer Team (Sales, Trade Marketing, Customer Service, Demand Planning and Field) to ensure strategic alignment and flawless execution across the organization.

Beyond managing one of our largest food retail customer, you will also be responsible for the coaching and development of a Sales Assistant, fostering a high-performance, collaborative, and engaged team culture.

The ideal candidate holds a Master’s degree in Business, Economics, or Marketing and brings 5 to 10 years of experience in Sales or Trade Marketing within FMCG, with a proven track record in Key Account Management. A strong understanding of the Belgian retail market is essential, as well as solid experience in budgeting, forecasting, and business planning. You are an autonomous and analytical professional with strong negotiation and communication skills, and you are comfortable managing complex customer relationships. Advanced proficiency in Excel, PowerPoint, and SAP is required, and fluency in French, and English is mandatory for this role, Dutch is a plus.
This position offers strong exposure to senior and executive stakeholders, both internally and externally, and requires a strategic mindset, leadership maturity, and excellent execution capabilities in a fast-paced FMCG environment.

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Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
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