Assistant Digital Marketing Manager

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000  dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

To support senior digital marketing manager to deploy digital strategy for Kinder Category and create local relevant contents on social platforms following brand positioning and long-term strategy. To deploy marketing excellence on EC platforms to drive growth.

BRAND COMMUNICATION

• • Well understand Kinder brand objectives and support senior digital manager to define local digital communication strategies
  • Manage agencies to ensure excellent deployment of digital communication strategy
  • Collaborate with Kinder brand managers to build end-to-end digital campaigns (paid ads, own platforms, earned media) to drive brand awareness, engagement and conversions in right consumer touchpoints and achieve business goals.
  • Collaborate with SBD team to support channel activation in digital touch points
  • Collaborate with media team to define right touch points to optimize users’ digital journey and evaluate the effectiveness of digital paid media
  • Collaborate with CSU team to track social buzz of Kinder brands and relevant categories
  • Work with campaign agency to manage KOL contents to ensure they are fully aligned with brand guidelines

• • Follow global social media guidelines and support senior digital manager to adapt it to local digital environment
  • Manage social agencies to develop local relevant social contents on own platforms while following BPS of Kinder category
  • Closely work with social agencies to develop in-time contents, riding on brand relevant hot topics to drive consumer proximity

Develop digital assets for Ecommerce platforms and continuously optimize based on conversion performanceEC BUSINESS SYNERGY

• • Close communication with SBD team to ensure consistent campaign messages to deliver on EC platforms
  • Collaborate with SBD team to leverage marketing resources and propose activation ideas on EC platform and monitor the return to drive business growth
  • Monitor media / non-media expenses on EC platforms and get learnings for future optimization
  • Learn new trend of social Ecommerce and provide instant support from marketing perspective
  • Support senior digital manager to evaluate impact of marketing resources on EC business and build long-term strategy to support

• • Support senior digital manager to grow digital capabilities for organization through the test and learn initiatives.
  • Learn new trend of China digital media platforms and provide innovative ideas in IMC campaign planning

• Experience in managing social media content and evaluation
• Experience in using digital tracking tools / research to monitor engagement, buzz and EC performance, etc.
• Experience in digital campaign execution, pre and post evaluation
• Well understand various digital media platforms
• Experience in FMCG marketing work, preferably in food & beverage industry
• Smart communication skills to well manage multi-external agencies
• Be sensitive to social trend and gags
• Working experience in digital / social agency would be a plus

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world. 

You will develop innovative strategies and insights thanks to an open mind and a thorough understanding of Ferrero products.  Defining the brand vision that drives trusted and meaningful brands will also depend on working in a dynamic and flexible environment, intense focus on goals and a proactive approach. Employee contribution and engagement at Ferrero is individual, team and organization based, so you should have the ability to work independently as well as manage your team and stakeholders.