Brand Manager

The Cluster Brand Marketing Manager HK/TW role leads the development, execution and evaluation of annual brand plans, working closely with regional marketing teams and local business stakeholders. The role is responsible for delivering integrated 360° marketing plans across ATL and BTL activities, consumer activations, brand events, portfolio management, packaging development, product launches and media support. This is a highly collaborative role within a matrix organization, requiring close partnership with teams across Hong Kong and Taiwan, as well as the wider Ferrero Asia Pacific region. 

• Develop and execute annual brand plans and 360° marketing strategies to achieve business and brand growth objectives
• Monitor brand, consumer, market and competitor performance, translating insights into actionable recommendations
• Lead integrated marketing campaigns across ATL, BTL, digital, social media, influencer and shopper marketing channels
• Manage agency partners to deliver effective campaigns, activations, events and content initiatives
• Drive in-store activations and shopper programs in collaboration with Trade Marketing and Commercial teams
• Manage product portfolio performance, forecasting and growth opportunities
• Develop business cases, pricing strategies and P&Ls for new product launches and portfolio initiatives
• Lead end-to-end product launches, coordinating cross-functional teams including Commercial, Finance and Supply Chain
• Oversee packaging development and product documentation to ensure compliant and timely market launches
• Partner with regional and global teams to ensure alignment with brand strategy and leverage best practices
• Manage brand budgets, marketing investments and financial performance, ensuring strong ROI and cost control
• Present brand strategies, business plans and performance updates to senior stakeholders and cross-functional teams

• University degree in Marketing, Business, or a related discipline
• Significant experience in brand strategy, integrated marketing, portfolio management, and product launches, preferrably with FMCG MNC
• Strong analytical skills with the ability to transform consumer, market, and commercial data into clear business actions
• Commercial acumen and analytical thinking, project management and delivery excellence
• Strong stakeholder management, communication, and presentation skills with ability to influence and collaborate across functions and markets
• Ability to work effectively in a dynamic, fast-paced environment and manage multiple priorities
• Agility, proactivity, accountability, solution-oriented approach and commitment to delivering results
• Advanced MS Office skills. Experience with Nielsen Answers and SAP systems is an advantage
• Excellent written and verbal communication skills in English, fluency in Cantonese is required

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Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.