Detlef L. - National Key Account Manager

At Ferrero, thanks to a motivated team, selling means ensuring that consumers are able to obtain the best known and highest quality brands everywhere.

In my experience, Ferrero provides good training. One receives extensive training as a preparation for new tasks. Each new task represents a particular challenge and therefore broadens your horizons. Particular commitment is rewarded with additional responsibilities. Personal success and development are therefore not left to chance.

As an absolute fan of the brands Milchschnitte, Nutella and Rocher, the job advertisement of Junior Salesman immediately caught my attention. At that time I worked as an administrative clerk. I immediately adopted the motto “Responsibility instead of administration”, applied for the job and told my family about it. Nobody was really able to understand why I wanted to leave my former job. In my first job interview I realized: “This is it!” The perspectives and career opportunities were excellent.

After the first year as a Junior Salesman, I was placed in charge of managing key accounts (hypermarkets). In cooperation with our Key Account department we implemented our clients’ objectives. Action plans and achievements were communicated in the weekly meeting of our sales group. This meeting was also held for the purpose of exchanging experiences and discussing how our personal achievements as well as those of our colleagues could be multiplied. Within three years I transferred to the regional Key Account department, with its completely different customer management. Product listings and activities are agreed on together with the clients’ headquarters. These agreements are then implemented in all markets belonging to the relevant Account. All decisions therefore have more leverage. In order to avoid looking at business only from the “Ferrero perspective”, I was also trained as a Category Manager. Together with my superiors we initiated projects with the objective of obtaining more added value for end consumers and trade. Within the framework of these projects, we left the “Ferrero Universe” in order to provide our customers with a neutral consultancy on confectionery and dairy products. Since my superiors continuously supported and challenged me, I was able to become a National Key Account Manager within the Semifreddi Business Unit.

I am proud to work at Ferrero, and I look forward to the experience I will gain over the next years.

(Detlef L.)