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Customer & Category Development Manager OOH


Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in 55 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? Nearly 35,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcome, valued and have equal opportunities. We are convinced of the talent of all our employees. By nurturing the curiosity and natural abilities of our employees, we empower them, generation after generation, to achieve personal and professional success, enabling them to develop their careers at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

Acerca del puesto:

The aim of the role is to act as the main point of contact within Trade Marketing concerning the assigned channel / category, providing support to Sales and Marketing in the development of the Company Plan (Bottom-up), supporting Sales in the preparation of offers to wholesalers/customers and maintaining track of the wholesaler/ customer execution of the agreed activities, ensuring a constant challenge to the Sales team to exploit missing business opportunities.

Principales responsabilidades:

  • Responsible for the development of the trade marketing plan of FERRERO ICE CREAM
  • Calculate the ROI of each activation sharing to the HEAD OF TRADE MKT MANAGER the financial information in order to define the most profitability action plan.
  • Share with Sales the Trade Marketing Plan according to the Business calendar timings to define and close the activity planning at Wholesaler/customer level.
  • Working with sales team to define the ICE CREAM contract for wholesalers / customers.
  • Accompaniments to identify all kind of opportunities:
    • Sales Team à Meetings with clients (sales & trade team)
    • Wholesaler à To salesman in order to visit point of sale.
  • Identify brand opportunities and challenges for the dedicated wholesalers / customers
  • Develop activation plan guidelines for the assigned wholesalers / customers.

Responsible of analysis of Ferrero’s performance, considering ICE CREAM category, FERRERO’s brand vs main competitors

A quién estamos buscando:

Candidates Professional Profile:

  • Bachelor’s in administration and Business Economics or similar
  • At least 6 years of experience in a similar position, desirable in FMCG - OOH
  • Working experience in a cross-cultural environment and in a matrix organization preferable

Information & Systems Skills:

  • Advance level of MS Office
  • Familiarity with SAP is considered as a plus

Language Skills:

  • Fluent in English and Spanish.

Cómo triunfar en el puesto de trabajo y en Ferrero

Consumers, quality and service are the key to everything we do. So to be successful at Ferrero, you'll need to be as consumer and product oriented as we are – dedicated to achieving good results for customers around the world.

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