Brand Manager - Premium Chocolate
Job Location: North Sydney
Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38,767 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.
About the Role:
If you love our brands and products and understand the mission of bringing joy and indulgence to our consumers, this is the role for you! As a Brand Manager for Premium Chocolate, you will significantly contribute to growing market share and competitively positioning our brands through the implementation of the annual marketing plan. You will manage the existing product portfolio in addition to driving innovation initiatives to build consumer engagement and drive growth. This role is highly collaborative with other functions at a local and regional level.
As the Brand Manager, you will contribute to the plans for the Premium Chocolate range, including our iconic Ferrero Rocher brand, embracing the global five-year planning process. In collaboration with the Regional Marketing Team based in Singapore, you will have input into the strategic brand communication plans and will manage relationships with agencies to execute against annual marketing initiatives ensuring delivery is on time and on budget.
In this role you will be responsible for developing the product portfolio including the introduction of new products, investigating market opportunities by identifying segment gaps through market analysis and appropriate research presenting recommendations to management. You will access consumer research to gain a better understanding of sales trends and consumer needs and leverage findings to build consumer engagement and drive penetration and sales growth.
You will develop and implement 360-degree consumer activation programs as necessary from inception to post analysis. Your key responsibilities will include developing and managing the A&P budget for the portfolio for advertising, promotion, and other activities.
Who we are looking for:
We are looking for an energetic, innovative, solution focused Brand Manager with knowledge of the FMCG industry to join our team, as well as;
• At least 4-7 years of experience in Brand Marketing
• Strong commercial and financial acumen coupled with exceptional communication skills
• Solid understanding of consumer insights and market analysis
• Ability to build collaborative internal and external relationships
• Goal-driven, with a desire to deliver extraordinary results every time
• Previous experience in a matrixed environment with a regional structure is preferred
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
How to be successful in the role and at Ferrero:
Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.