Trade Marketing Specialist
Job Location: casablanca
Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38,767 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
About the Role:
YOU ARE the main stakeholder of all the TM activities and POSM.
YOU will define the POS where to implement the activities and will work closely with the sales in order to reach the highest level of execution in trade.
The TM Specialist Lower Trade focused on the Regional Distributors teams and the LT operative Plan will work on the Trade Marketing Projects and Initiatives with objective to improve Quality, Visibility and Distribution.
•Preparing detailed plan for the Golden Store implementation and new LT project development
•Preparing plans, according with the marketing strategies and consequently canvass for the LT implementations coordinating sales activities (promo activities), Media investment (digital/TV) in the document.
•Training and Upgrade the skills of Distributor Sales and merchandising team to Ferrero level.
•Analyze results and efficiency of the campaigns, share these results with sales and marketing, propose actions to increasing efficiency.
Who we are looking for:
• Academic degree
• Minimum 3-5 years’ experience in Trade Marketing operations,
• Experience gained preferably in an FMCG environment
• Experience in managing and coordinating the complete process flow of in-store activities
• Fluency in English
How to be successful in the role and at Ferrero:
Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.
We encourage all our people to think creatively to set personal targets and objectives and push new, better ways to work. Employee contribution and engagement at Ferrero is based on three dimensions: individual, team and organization that’s why you should have the ability to work independently, proactively and as a team member. A demonstrable great organizing skill and ability to collaborate at all organizational levels will help you in building your position among stakeholders and achieve team goals.