Ferrero visual

Sr Brand Manager

Location: Guadalajara

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in 55 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? Nearly 35,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them. 

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the role:

We are looking for an experienced and dynamic Brand Manager to be part of the team that will make Ferrero brands even more extraordinary. If you like to work with great ideas to bring the joy to our consumers, this role can be interesting for you! As a Sr Brand Manager, you will be working together with a team to grow our market share, develop strategies and strengthening the competitive position of the Brand.   

Main Responsibilities:

You will recommend the strategy and the appropriate business model that guarantees that the brand will achieve the strategic and business objectives, working in collaboration with a Global team.

Responsible Coordinate, implement and control the execution of action plans to achieve the brand's objectives in terms of market share and P&L. 

Coordinate the development of communication campaigns (consumer and buyer) in collaboration with the different advertising agencies, media and promotion products. 

We will count on you to constantly analyze the elements that build the business (sales, market share, equity) as well as market trends and competitors in order to proactively identify areas of opportunity and generate action plans to anticipate possible contingencies. Manage the budget of the brand in a responsible and analytical way to control expenses and generate investments that generate the greatest impact on the construction of the business. Identify the elements that can generate points of differentiation of the brand and turn them into competitive advantages that are the pillars of commercial innovation in the business. Identify the needs and consumer aspirations to develop a marketing mix that manages to position brands in the target market by generating a functional-emotional-experiential link to guarantee business growth. Prepare the future of the category, testing new products and concepts. You will be responsible for the 360 ​​of the brand, empowering each point of contact in key seasons.

Who are we looking for:

Min. Bachelor’s Degree in Marketing, Business Administration, Accounting or similar.

At least 4 years’ experience in similar roles. 

Experience gained in FMCG company.

Fluency in English is mandatory.

Knowledge of customer research, evaluation of strategies in advertising campaigns, forecasting and definition of effectiveness metrics.

Experience in the development and execution of brand positioning strategies.

Proactive, accountable, results oriented and with strong strategic skills.

How to be successful:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are devoted to crafting brilliant results for consumers around the world. 

Requisition ID
Ferrero logo