Ferrero visual

Customer & Category Development Manager


Cornellá de Llobregat

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in 55 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? Nearly 35,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

About the role:

The aim of the role is to act as the main point of contact within Trade Marketing concerning the assigned channel / category, providing support to Sales and Marketing in the development of the Company Plan (Bottom-up), supporting Sales in the preparation of offers to customers and maintaining track of the customer execution of the agreed activities, ensuring a constant challenge to the Sales team to exploit missing business opportunities.

Candidates Professional Profile:

  • Bachelor’s in administration and Business Economics or similar
  • At least 6 years of experience in a similar position, desirable in FMCG
  • Working experience in a cross-cultural environment and in a matrix organization preferable

Information & Systems Skills:

  • Advance level of MS Office
  • Familiarity with SAP is considered as a plus

Language Skills:

  • Fluent in English and Spanish.

Main Responsabilities:

  • Responsible for the development of the trade marketing plan
  • Share with Sales the Trade Marketing Plan according to the Business calendar timings to define and close the activity planning at Customer level
  • Identify brand opportunities and challenges for the dedicated customers
  • Develop activation plan guidelines for the assigned customers.
  • Responsible of analysis of Ferrero’s performance, considering all the categories and customers vs competitors.
  • Monitor the customer performance
  • Support & collaborate with the KAM in the customer plan preparation 
  • Identify business potential for one / more categories assigned at customer’s level in terms of pos activation
  • Responsible for the develop Category assessment in Customer’s perspective, to provide guidelines on how to place products in the secondary placements & single point of contact at company level for the assigned category
  • Working in close collaboration with the POS Purchasing Manager for the development of the POS materials and Commercial Planner in Trade Marketing

Cómo triunfar en el puesto de trabajo y en Ferrero

Consumidores, calidad y servicio son la clave de todo cuanto hacemos. Así pues, para cosechar el éxito en Ferrero, deberá orientarse al consumidor y al producto tanto como nosotros: dedicarse a lograr buenos resultados para los clientes en todo el mundo. 

Requisition ID
Job function
Отдел торгового и покупательского маркетинга
Ferrero logo