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National Field Sales Manager BeLux

Job Location: ​Brussels​


Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38,767  dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

The National Field Sales Manager is responsible for the development of the business, by achieving sustainable competitive advantages in the stores of Belgium and Luxembourg in order to achieve the company's objectives and priorities. He/she is responsible to obtain the best point of sales volumes and placements, managing and organizing the sales structure, in order to reach the defined sales targets.
He/She is managing directly a team of 3 Field Sales Manager and 1 Field Sales Analyst and indirectly 21 Field sales reps. He/She also takes care of the good management of the external merchandising team according to the predefined rules. 
He/She is reporting to the Sales Director BeLux.

Main Responsibilities:

Development of the business: 
Define the targets on the growth commercial pillars and ensure the implementation of the company's objectives and priorities in terms of distribution, secondary placement, shelves visibility, promo and seasonal volumes objectives.  
Monitor sales trends in the regions and sales structure performance.
Monitors the field activities performance and the proper accomplishment of sales conditions, agreements.
Organize the implementation of development plans (e.g., evolution of sales volumes and approach linked to promotions) and actions to reduce the gaps. 
Continue to develop the reporting structure & platform.
Analyze the strengths and areas for improvement of its department in terms of people and business and makes strategic recommendations.

Team Management:
Proposes the sales force structure for the BeLux in terms of headcount, roles and territories including trade universe coverage strategy.
Coordinate, motivate, coach and ensure the development of the FSMs and RARs.
Lead the evaluation process and organize the follow-up of the objectives/rewards/ IPDs. 
Ensure the optimization of the organization and the activity of the regions (valuation, development and monitoring of the 'routings').

Budget Management:
Optimize the field budget and ensure its monitoring. 
Optimize the budget and ROI of the external merchandising and ensure its follow-up.
Prepare the annual sales forecast. (budget process & review)
Active participation in the “strategic plan” process. 

Reporting & communication:  
Represent the Field Sales department internally and report results and feedbacks during weekly/monthly meetings with internal stakeholders.
Report the results, optimizations, and internal projects to the sales director 
Conduct the Sales meetings with his direct reports 
Ensure optimal communication (speed/quality) from the sales management to his team and the feedback from his team on the field to the management teams involved (Sales / Trade Marketing / Marketing / Supply Chain).
Participate in various recruitment processes (interviews and campus presentations)

Project Management: 
Ensure the implementation of the projects at the sales level. 
Responsible for and/or participating in important transversal projects of the company


Master degree in commercial, economic or marketing. 
Must have minimum 5 years of experience in Field Management. Experience in other Sales or Trade marketing functions is a plus.
Strong experience in the people management of a sales team  
Proved experienced in developing vision and strategies 
High level of autonomy & pro-activity in looking for growth opportunities
Results driven & Problem solving oriented 
High level of ownership 
Strong communication skills and maturity in relation management 
Fluency in French, Dutch & English

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world. 

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