Ferrero visual

Customer & Category Development Manager

Lugar de trabajo: ​Portugal​​


About the company

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in 55 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world.

The secret to our global success? Nearly 35,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them. 

About the Role:

The aim of the role is to act as the main point of contact within Trade Marketing concerning the assigned channel / category, providing support to Sales and Marketing in the development of the Company Plan (Bottom-up), supporting Sales in the preparation of offers to customers and maintaining track of the customer execution of the agreed activities, ensuring a constant challenge to the Sales team to exploit missing business opportunities. Work in synergy with marketing on management of the portfolio of products and related volumes and on a constant analysis of sell-out data with the aim to detect opportunities in the market and to intervene promptly to solve problems

Main Responsabilities:

Company bottom-up brand plan

  • Responsible for the development of the trade marketing plan, in alignment on the brand plan with Marketing.
  • Share with Sales the Trade Marketing Plan according to the Business calendar timings to define and close the activity planning at Customer level
  • Follow the entire process of developing and purchasing POS materials in synergy with Marketing and Purchasing Department
  • Develop activation plan guidelines, looking for finding synergies for the channel

Channel analysis

  • Develop of fidelity programs for Impulse channel customers
  • Be a proactive business developer in Impulse channel
  • Develop and tracking of secondary placement expositors for Impulse channel
  • Develop a strategy for the e-commerce channel

Customer analysis

  • Responsible of analysis of Ferrero’s performance, considering all the categories and customers vs competitors with the aim to understand key performance drivers, risks / challenges and opportunities at customer level
  • Responsible for the identification of the potential for growth that could be presented to the customer, and quantify the potential in terms of uplift, margin, ROI and Market Share.
  • Monitor the customer performance: identification of business potential at customer’s level, highlight issues / opportunities.

Who we are looking for:



  • Bachelors in Administration and Business Economics or similar
  • At least 5 years of experience in a similar position, desirable in FMCG
  • Advance level of MS Office
  • Working experience in a cross cultural environment and in a matrix organization preferable
  • Organized, structured and dynamic with a commitment to excellence
  • Flexible, collaborative, proactive and excellent team player
  • Results-oriented approach
  • Ethical and strong personal values

Cómo triunfar en el puesto de trabajo y en Ferrero

Consumidores, calidad y servicio son la clave de todo cuanto hacemos. Así pues, para cosechar el éxito en Ferrero, deberá orientarse al consumidor y al producto tanto como nosotros: dedicarse a lograr buenos resultados para los clientes en todo el mundo. 

Requisition ID
Job function
Trade Marketing
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