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Brand Manager - Kinder Bueno

Job Location: ​Parsippany, NJ​

Company Description:

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in 55 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? Nearly 35,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them. 

Diversity Statement:

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

We are looking for a dynamic and intellectually curious Brand Manager for Kinder Bueno, to deliver upon our vision to be a top brand in the competitive and highly fragmented Chocolate Bar segment in the US. Kinder Bueno is already the number one brand in Chocolate Bars in Europe and will be a key pillar and sub-brand within the Kinder Masterbrand in the US. The focus of this role is to establish the unique selling proposition for the newly launched Kinder Bueno brand while ensuring that the brand drives category incrementality and wins share in the US by:

  1. Driving a high level of awareness, consideration and equity for the brand 
  2. Maximizing potential for existing assortment through channel development/expansion and by ensuring accessibility and visibility in-store and throughout the path of purchase
  3. Preparing for the launch of future innovation
  4. Working with the Kinder Joy team on cross-brand trade and shopper initiatives to continue to build the Kinder masterbrand

The ideal candidate is someone who can hit the ground running by managing the day- to-day operations of the brand, leading the cross-functional team in delivering product innovation and working with our agency partners and internal partners to develop and execute integrated marketing communications plans and world-class creative to break through the highly competitive and fragmented chocolate category.  

Main Responsibilities:

  • Business and Brand Analysis, Monitoring and Reporting 
    • Provide in-depth market, competitive and brand analysis to assist in formulating brand strategy within a fast-moving consumer packaged goods category
    • Analyze business and brand results to ensure strategies are working and objectives are being realized, recommending course correction where relevant
    • Maintain understanding of the competitive environment to assess impact on business
    • Prepare and create engaging, meaningful and persuasive presentations
    • Own and actively manage brand marketing budget 
  • New Product Launches and Commercialization
    • Lead qualitative and quantitative market research briefing through to interpreting result and making recommendations for innovation and renovation 
    • Lead innovation development with cross-functional team from concept to opportunity assessment through launch within our internal stage gate process
    • Partner with Finance to ensure profitability with product innovation and trade units
    • Work closely with Category management and Trade Marketing to develop compelling sell-in stories/toolkits to ensure customer acceptance of innovation
  • Brand Equity, Communications and Shopper Planning and Execution
    • Experienced in working with agency partners and internal partners across Media, E-commerce, Shopper and PR in executing integrated marketing plans across consumer and shopper
      • Traditional and non-traditional (Digital, Influencer, Social Media) media in line with media consumption of target audience and brand objectives
      • Omni-channel support plans 
      • Development of brand in Pure Play
    • Collaborate with agency partners in creative and asset development for use in consumer and shopper activation
    • Ensure coherency and premium brand image across all consumer and shopper touchpoints to drive impactful messaging and trademark consistency in all communications
    • Set and track KPIs, offering recommendations for optimization of plans/assets 
    • Agency management (SOWs, budget management)
  • Leadership and Self-Management
    • Comfortable with multi-tasking in a fast-paced environment
    • Inter-departmental engagement with Trade marketing, Sales, Supply Chain, Finance and Legal to assist in the planning and execution of initiatives
    • Able to efficiently manage relations with third party vendors (i.e.: graphic design agencies, research agencies, etc.), obtaining required output while minimizing costs
    • Comfortable with presenting in front of senior management

Who we are looking for:

  • Bachelor’s Degree required; MBA is a plus
  • 5+ years’ experience in CPG brand marketing
  • Experience working with syndicated databases; i.e. IRI, ACNielsen 
  • Ability to manage and prioritize multiple projects within scheduled timelines
  • Possess solid project management skills from planning stage to execution 
  • Well-versed in Budget Management and Forecasting
  • Experience in key channels of trade of Convenience, Food, Drug, Mass, Club and E-commerce (Brick and Click and Pure Play) is a must
  • P&L management is a plus
  • Global/Upstream marketing experience is a plus
  • Experience working in business unit/country team within a global organization is a must
  • Passion, energy and drive to work with world-class brands
  • Motivation to advance in a merit-based, multinational organization
  • Must be self-motivated and exhibit an entrepreneurial spirit
  • Structured and organized in managing projects and timelines
  • Excellent analytical skills upon which to base decision-making
  • Business acumen, with a knack for turning data into insights and recommendations 
  • Strong communication skills (verbal and written)
  • Team player able to effectively interact and work with various functional departments
  • Adaptable to foreign cultures
  • Excellent computer skills: Microsoft Excel, PowerPoint, Word, Outlook; SAP knowledge a plus

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world. 

Ferrero N.A. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.

Requisition ID
33541
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