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Trade & Shopper Marketing Assistant (curricular internship)

Job Location: ​Alba (CN)​

Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38,767  dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

We are currently looking for a Curricular Intern as Trade & Shopper Marketing Assistant, who will support the Trade & Shopper Marketing dept. in harmonizing Marketing and Sales strategies to obtain the best layout of our products in the point of sales, the proper stock and to enable the best experience for our shoppers.

Main Responsibilities:

The Trade & Shopper Marketing dept. consists of several teams that contribute to its overall mission and goals. By joining Ferrero, you will have the chance to join one of the following teams and contribute to:

Category Activation Management:

  • Support in carrying out sell-in and sell-out strategies
  • Support in the category activation plans
  • Monitor performance

Shopper & Customer Marketing Management:

  • Support in building in-depth knowledge of shoppers’ drivers and purchasing barriers through the “path to purchase” (pre-tail, tail, post-tail)
  • Support in analysing shopper insights to create category business development opportunities
  • Support in analysing the category potential for Customers and Ferrero
  • Support in strengthening the relationship with customers and consumers

Customer Analysis and Pricing Management:

  • Support in analysing clients’ trends 
  • Support the Team in defining pricing strategies with the Marketing dept. 
  • Support in analysing key-quality indicators, developing methods aimed at evaluating the interrelation between quality and turnover.

Who we are looking for:

  • Master’s degree in Economics
  • Passion for FMCG industry
  • Analytical skills
  • Proactive and results oriented approach
  • Fluency in Italian and English
  • Good skills in MS-Office applications (Excel, PowerPoint, Word) 

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world. 

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