Trade Marketing Account Manager
Job Location: Bucharest
Company description
Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38,767 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.
Diversity Statement
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
About the Role:
As Trade Marketing Account Manager you will be part of Trade Marketing / Business Development department and the scope of the position is to support the business development of a group of clients, in short medium time perspective. The role is a bridge position, interfacing firstly with Sales Team in charge of clients and as well with Marketing. The key challenge of the position is firstly client driven to ensure to develop a full understanding of the clients, identify potential and prepare argumentation. It is as well to translate the clients strategy and shopper need toward marketing in order to incorporte in the brand strategies.
Main Responsibilities:
Company Plan Development
- Contribute to the preparation of the Company Plan that incorporates the shopper perspective together with consumer one;
- Support/challenge Marketing to incorporate the shopper/channel/client perspective in the elaboration of the categories plan;
- Interact and support the KA team in setting the client strategy, building a fact based understanding of potential and quantify them. Focus to define right assortment/share presence (fair share)/activities/exclusive product;
- Contribute to build a channel strategy with particular focus on assortment/activities that fit with the channel peculiarities;
Company Commercial Calendar
- Ensure the respect of the Commercial Deadlines;
- Trade Marketing has the ownership of the Company Commercial Calendar with regards of the clients in charge and has the duty to ensure the full respect of the business deadlines;
- Trade Marketing Account Manager has the duty to interact with any department to make sure that the deadlines are respected and escalate any issue foreseen;
Client Management
- Fully support the client business development in the frame of the commercial policy;
- Yearly negotiation - support the preparation of the argumentation;
- Quarterly Meeting - suppport the preparation with market analysis - argumentation for activities, presentation of extra opportunities, fair shelf share, international best practise, scenario simulation, marginality, shelf/check out positioning;
- Commercial policy tracking - provide costant monitoring of any elements of the commercial policy of each client. From targets development to activity implementation tracking;
- Client performance - using all the source available to build a deeper understanding of the client performance;
- Ad hoc analysis - identify extra opportunties by continuous analysis of data (Nielsen/Gfk/field report);
- Product launches - ensure the proper preparation lauch process;
- Exclusive project management - identify the project fitting the best with clients shoppers, develop argumentation and track performance;
- Ferrero & customer profitability - track performance;
Merchandiser Standard / Fair shelf share/POS
- Develop recommendation regarding new product launches to define in store placement on shelf, check out and secondary placement;
- Develop recommendation to reach fair share in shelf and correct placement of Ferrero brands, based on share of shelf survey;
- Identify POS material needs;
Shopper Insights Development
- Analizes competitive scenarios and category performance;
- Improves Shopper behaviour knowledge and explore for further shopper insight;
- Designs and implements category projects with main customer with the support of KAM to share during Quarterly presentation with the client;
Who we are looking for:
- Bachelors’ degree in Economics or related field;
- Microsoft Office Programs;
- Analytical skills in order to exploit at best internal data but also external one (Nielsen, Gfk, Euromonitor, media);
- Minimum 4 years of proven experience in Business Intelligence/Trade Marketing department;
- Good command of English;
- SAP Knowledge is an advantage;
How to be successful in the role and at Ferrero:
Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.