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Senior Brand Manager, Premium Chocolate (Core + Seasonal) Canada (12 Month Contract)

Job Location: ​

Toronto, Ontario

Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38,767  dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

This position is responsible for providing leadership and drive in the profitable growth and development of the Core Pralines (Premium Chocolate) portfolio.  The incumbent has a broad knowledge and skill base, with a track record of results and cross-functional leadership to manage across the team with confidence and authority.  gaining a deep understanding of the target consumer, the category, and the competition, leveraging this understanding to develop consumer and brand insights, as well as the marketing programs that respond to these insights.  The incumbent will lead the development of recommendations and detailed plans to profitably manage the brand, in agreement with global objectives and priorities set by Global Brand Management.  Incumbent will be responsible for the coaching and management of 1 direct report.  Active collaboration with Canadian cross-functional and with US and Global brand teams will be an essential part of day-to-day business management and success.

Main Responsibilities:
• Leverage a deep understanding of the target consumer, the category and competition in the development of consumer and brand insights, as well as the marketing programs responding to these insights.
• Lead the development and presentation of recommendations to profitably manage the brand in Canada, in agreement with global objectives and priorities.
• Lead the briefing and execution of annual Media and Promotional plans for the core business, managing the advertising agency and driving innovative thinking
• Coach and manage 1 direct report
• Collaborate and align with Canadian cross-functional, US brand and Global brand teams to develop and execute range and merchandising optimization across a 3-year horizon
• Be the voice of the Canadian core business with senior leadership in Canada and globally
• Together with Supply Chain and Trade Marketing, manage production planning and transportation timelines to ensure on-time delivery to clients

This role is located at 100 Sheppard Avenue East, North York, ON M2N 6N5.

Main Responsibilities:

Brand Planning, VMS and Equity Development
• Define and develop objectives, goals, strategies, and measurements for the brand in order to meet/exceed volume, and profit targets
• Facilitate winning share vs. category and competition
• Achieve ambitious KPIs driving long-term growth, including penetration, awareness, consideration, preference, and loyalty

Line Manager’s Excellence
• Management, coaching and development of direct report, including the setting of objectives, comprehensive workplan, and development plan 

• Allocate and manage marketing spending; develop P&Ls in order to manage profitability and optimize investment

• Advance the development of integrated marketing campaigns including strategic promotions with supporting in store merchandising materials

Communication/Public Relations
• Initiate and develop a consumer and trade communication and public relations plan in order to deepen acceptance of the brand’s core proposition

Sales Forecast
• Contribute to sales forecasting in order to meet consumer demand while managing freshness, a key priority for the company

Brand Planning
• Participate in the definition/development of objectives, goals, strategies and KPIs for the brand in order exceed volume and profit targets.

• Delivery of Topline (NS) and Bottom Line (MC) objectives

Who we are looking for:

• BA or Masters in Business and/or Marketing
• 5+ years experience in CPG Brand Marketing
• Strong analytical skills and fact-based decision making
• Excellent verbal and written communication skills; ability to simplify and create concise, compelling narratives in Powerpoint
• Experience in translating data into insights and actions
• Ability to prioritize multiple project and conflicting demands to deliver results
• Adept at Strategic Influencing, delivering without formal authority
• Strong knowledge of cross-functional interdependencies; able to influence the internal network to drive results
• Passion, energy, detail-orientation and a drive to work with world-class brands
• Excellent computer skills (Excel, Powerpoint, Word; SAP knowledge a plus)
• Experience with Budget and P&L management
• Passion, energy, detail-orientation and a drive to work with world-class brands
• Self-motivated and results-driven with a positive, “can-do” attitude
• Sensitive and adaptable to foreign cultures and languages
• An adaptable, creative thinker and problem solver
• Team player with strong interpersonal skills, able to effectively interact and work cross-functionally
• Bilingualism (French and/or Italian) is an asset

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world. 


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Ferrero Canada will accommodate the needs of applicants with disabilities throughout all stages of the selection process. If you need accommodation during the recruitment process, please advise the HR Representative. Information relating to the need for accommodation and accommodation measures will be addressed confidentially.

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